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Executive Summary  Introduction Vivere Hotel claims their self as a jewel in the southern Metro

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Executive Summary Introduction Vivere Hotel claims their self as a jewel in the southern Metro Manila. This is located in Alabang and its towering a 31-storey fiver star deluxe hotel. The Vivere Hotel is featuring 200 elegant appointed rooms and suites that showcase interiors that echo the beauty of the local culture; also this deluxe hotel provides different business facilities as well as recreational amenities for their business and leisure travelers or guests. The Alabang hotel, Vivere has 15 different guestroom types and each of these guestrooms is with a unique sanctuary of nature-inspired interiors that their hotel guests could enjoy with. The rooms and suites accommodation are set with amenities and other needs that will …show more content…

Johwan Choi, a Korean Embassy Trade Commissioner also added that Korea is now the Philippine’s fifth-largest trading partner and it is the third-largest investor today. And at the same time, the Philippines are now the Korea's third-most attractive investment destination in the South Asia. In addition, as of the end of the year 2011, the Philippines have reached to P3.7 exports to Korea, while the Philippines has imported about P7.6 billion from Korea. (Amy, 2012) Measurable Objectives The objective of this marketing plan is to increase the traffic of Vivere Hotel's website by 20% in just two (2) months. And the majority of this should come from Korean business men who are in the age bracket of early 30s, since they are the chosen target market for this assessment. The strategy that will be used by the researcher to achieve this objective for their chosen business which is the Vivere Hotel is, to make use of different E-Marketing strategies. BY using the E-Marketing strategies this will help them to increase the website traffic of Vivere Hotel and in a short period of time, they would be able to reach their objectives. With a lot of available strategy tactics today, the researcher has

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