preview

Examples Of Value Chain Analysis

Good Essays

Value Chain Analysis
Value Chain Analysis is a tool that used to identify the company’s primary and support activities that can creates value for the product to the customers, to analyze the activities to be cost leadership or differentiation strategy and eventually to develop a competitive advantage and create shareholders value. By simply explaining of creating value, a company takes raw inputs (timber) and to add “value” (designing and manufacturing) to them by converting them into something of worth to people for paying money for it (furniture).
In book Competitive Advantage of Michael Porter, he introduced the idea of generic value chain model in 1985. The value chain comprises a sequences of internal activities that a company performs “to design, produce, market, deliver and support (after-sale services) the product.” Value chain activities consist of (1) primary activities are directly involved in adding value through transforming raw input to output, delivering and offering after-sale services on the final product and (2)support activities are internal company function that support primary activities and indirectly add value to the products. By looking into both activities, the company can identify their competitive advantage and disadvantage. For instance, if the company is able to perform its activities at lower cost than competitors, it has a cost …show more content…

redONE’s vision statement is “to be the largest MVNO in a ASEAN region by 2018” and mission statement is “ to help our customers save money and our partners and employees to make money”. Its philosophy or value is back to basic with offering no simple and transparent packages to customers. The value chain analysis model of redONE Network Sdn. Bhd will be analyszed in the following

Get Access