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Examples Of Ethos Pathos Logos

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Whether it is by using the written word, a speech, or any other medium, in order to convey a message to an audience, one must have an effective way of communicating one's ideas. The Greek philosopher Aristotle believed that effective speakers use three kinds of appeals to make their arguments convincing; logos, the speaker's actual message, ethos, the credibility of the speaker, and pathos, or the emotional appeal the speaker arises in his or her audience. These rhetorical appeals are present in many aspects of everyday life, including websites. Sites such as elpasozoo.org use these three appeals to effectively communicate with those who visit their page.
The logos appeal is the most important element of a website or written work because it conveys the speaker’s main ideas to the reader. On a website, the home page is vital to not only the person’s experience on the site, but also the overall …show more content…

In addition, there are some resources for those who wish to educate themselves in matters of protecting wildlife and the environment. For instance, the flyer "Candy with a Cause" talks about palm oil; where it comes from, its uses and how it impacts Malaysia's and Indonesia's wildlife.
The flyer continues by depicting the situation in which many animal species native to Malaysia and Indonesia are forced out of their habitats due to the deforestation efforts to make way for palm oil trees. This deforestation drives species to the edge of extinction. Palm oil is used in many edible goods such as candies and personal care products. In order to diminish this exhaustive deforestation, the reader, identified as a "consumer conservationist" is encouraged to only purchase products that use 100% certified sustainable palm oil by purchasing their sweets from a list of brands listed in the

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