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A Rhetorical Analysis Of El Paso Zoo

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Whether it is by using the written word, a speech, or any other medium, in order to convey a message to an audience, one must have an effective way of communicating one's ideas. The Greek philosopher Aristotle believed that effective speakers use three kinds of appeals to make their arguments convincing; ethos, the credibility of the speaker, logos, the speaker's actual message, and pathos, or the emotional appeal the speaker arises in its audience. These rhetorical appeals are present in many aspects of everyday life, including in websites. Websites such as the El Paso Zoological Society use these three appeals to effectively communicate with those who visit their page. The El Paso Zoo address is 4001 E. Paisano El Paso, TX, 79905. …show more content…

Each profile begins with the name or names of the different animals. For instance, when accessing the African Lion profile, the first sentence introduces the four lions that inhabit the zoo, Kalliope, Malaika, Zari and Rudo. This allows the reader to establish a closer relationship with each lion, instead of thinking of them as mere members of the species. This introduction is followed by a brief description of the average African Lion, its habitat and distribution, and its diet. There is also information on whether the species is considered an endangered species, and interesting facts that the reader may not be familiar with, such as the fact that lions are the second largest living cat after …show more content…

On a website the opening page is vital to not only the persons experience on the site, but also the over all impression on the subject. There are several ways that a persons perception can be manipulated to feel a certain way, on a website; the layout, accessibility of information, and images. When accessing the El Paso Zoo website the first thing that catches the attention of the audience is the back ground. Which is the El Paso skyline with the franklin mountains accompanied by some exotic animals. This creates a personal connection with the views by combining something that is familiar and has emotional connection with something new that brings a new excitement to this emotional

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