Ew Belgium Beer Campaign

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

With the NFL season kicking off this past weekend several business-to-business agencies are paring with other companies to promote their products in a cleaver and sports related way. One agency that has already started their campaign is the #MyTeamCan where 28 of the 32 NFL teams has customized Bud Light cans with their team logos and a tag line specific to their teams and their history. Because of this recent and relevant marketing campaign and agency that I am accustomed to I wanted to look more inside the company.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Ben-Shahar speaks correctly while discussing how individuals must give themselves permission to experience negative feelings before they reach the point where they can completely experience the positive feelings. Therefore, positive feelings are inadvertently blocked by negative feelings. Dr. Mathieu (2011) from Psychology Today, discusses how “providing so many positive solutions can inadvertently blame people for their suffering” (para. 3). Henceforth, whenever people see articles on being happy and social media posts where everyone has their happiest face on, they do not accept the it is okay to have negative feelings as well. Ben-Shahar discusses how many people feel inferior while experiencing negative feelings, but in reality every person except the dead and psychopathic experience the same feelings. Counseling Directory (2016) identifies that “we are continually setting ourselves up to fail” (para. 5). Furthermore, acting as part of the human race means that individuals are imperfect. Striving to reach perfection is the beginning of failure because of the impossibility forever block the

It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers and competitors is needed in order to be continuously successful.

26, 2011. This commercial begins with a young man contemplating whether he should tell his friend that he should not drink and drive; however, the young man is concerned about the way he will look in front of a girl he likes at the party. He considers several comedic outcomes in the event something happens to his friend. In the end, he decides to talk to his friend, offering him a bed for the night. His friend accepts.

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion, hinting that the consumer motivations be affiliation, i.e., friendly, sociable and wanting to fit in.

Nurin (2016), said it best, “let’s be real. A lot of silly marketing gimmicks pop up on the calendar to “raise awareness” for a particular product or activity” (p.1). Consequently, the modern business landscape is very dynamic and versatile so that creativity and innovation forms the main criteria through which the success of the marketing strategies adopted are gauged. Indeed, packaging marketing communication, among other marketing mixes applied in contemporary market requires shrewdness. NBB seemed to agonize over the use of the word “folly” in its advertising campaign. Indeed, the use of the word folly was controversial, especially due to the connotation that the word has. Moreover, the use of the word is somehow self-defeating because in its lexical meaning, folly means that which is foolish, lack meaningful sense or useless. Further, it is defined as a costly ornamental product or structure without any worthwhile use. However, in the usage, the company had a tagline, ‘Follow Your Folly ... Ours Is Beer." From loose interpretation, critics and competitors could get the meaning that NBB is actually selling bear to people while full aware that the effects are not desirable to the consumers and their social

Social movements exist amongst various areas of people’s everyday life. For example, the world has been introduced to social movements such as the ALS Ice Bucket Challenge, in which people are challenged to dump a bucket of ice on their heads in support of an ALS charity. Another example includes the shooting in Ferguson, Missouri, to which an African American man by the name of Michael Brown was shot by a Caucasian police officer; this sparked Americans to use various support methods to generate awareness to racism and policy brutality. Both of these scenarios exemplifies the power social movements possess in society today. The purpose of this paper is to explain how to social movement of Donald Trump’s Presidential campaign has affected the

Until the sixteenth century, the world used four main substances for commodity. These substances were; gold, silver, copper, and various shells. Out of all these substances it would be silver, that was used as a commodity and a type of currency. This allowed a all-encompassing network of global trade in the sixteenth century to be created. The need for silver grew from the sixteenth century until about 1750. China’s demand for silver served as an engine for world trade. The Japanese Tokugawa Shogunate and Spanish empire earned a substantial portion of silver profits from several of the mines they controlled.

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.