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Etowah Case Study

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Etowah, Tennessee has implemented an asset-based economic development strategy that has yielded incredible results. Thoroughly researched, the asset-based strategy has produced more positive results and outcomes than negative. From increased job opportunities to the economic growth of the town. However, there are two possible situations, if they occur, that could be detrimental to the town. The first threat focuses on the young leaders in Etowah. Having young leaders in local government is an excellent way for new ideas and approaches to be implemented to keep up with our constantly changing society. The residents in Etowah have a lot of pride in their town and are eager to see it be successful. The young leadership and participation in the …show more content…

It is easy to see that Etowah’s success is a result of their asset-based development strategy. Taking something old and unused and turning it into a unique asset that supports the town and local vendors. However, many rural communities lack adequate technology and/or connections to advertising. Available funds can really affect how well a small community is able to advertise the various amenities they have to offer. As previously noted, the Chamber of Commerce in Etowah became acutely aware of the town’s inability to market and advertise the downtown area and initiated the publishing of a shopping and dining guide (Lambe, 2008, p. 57). Will this shopping and dining guide be enough to draw in more visitors and tourists from other regions or states? The inability to adequately advertise could potentially affect the number of visitors and tourists going through Etowah, which could put a significant strain on the local economy. Many people depend on these amenities for jobs and if a small town like Etowah is unable to develop a strategy for allocating appropriate money for larger scale advertising, the rail excursions and downtown shops and restaurants will

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