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Essay on Human Behaviour and Social Norms

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Running head: HUMAN BEHAVIOUR AND SOCIAL NORMS Do social norms influence human behaviour? Human behaviour is the response to given stimuli, which are socially and environmentally affected. This response is something that can easily be influenced and shaped through many personal, situational, social, biological, mental factors. In this essay the case of social norms influencing human behaviour will be analyzed using previous studies. Social norms are part of a larger influential scale generally named as social influence. Social influence is the exercise of power that an individual or a group can use on other individuals or society in order to alter their attitudes, behaviours and lead them to a desired …show more content…

Group size is important because as Asch (1955) found, the larger the group, the bigger the phenomenon of conformity due to social norms. Group cohesiveness makes the group to have greater bonds due to similarity and ability to easily show empathy to each other (Christensen et al., 2004) and social support is noticed to groups with higher levels of cohesiveness and bonding. On the other hand, there are personal factors affecting the type of conformity such as self-awareness (ability to understand own self), self-presentation (try to present ideal self in order to conform), personal control (desire to feel that one has control, as a human right, over particular situations) and gender (gender differences- women are more likely to conform) (Franzoi, 2009). Based on all the previously referred material, conformity is totally driven by social norms, norms that are not written but sometimes are more powerful than law; the way that a person conforms to society affects the level and type of his compliance to society’s requests. For example, if a person has as personal characteristic not to like altering his self-image/ presentation based on society’s preferences due to his intense belief in independence, it is possible that this person will comply more difficult because of external motivation instead of internal. On the other hand, this means that if a person has an internal compliance only to smile to people who knows and not to

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