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Essay On Customer Satisfaction

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Improving Customer Loyalty and Satisfaction with Salesforce CRM Integration of eCommerce Activities The right CRM software can improve customer retention by 27 percent according to eCommerce studies. About three out of every four customers admit that they spend more money when they have positive user experiences. [1] Salesforce CRM apps are used by 70 percent of the company’s software users, and about 88 percent of Fortune 100 companies use at least one of these apps. [2] Salesforce CRM software improves the gathering of important information about customers, which pays big dividends by improving customer satisfaction. Understanding customers and their buying profiles generates greater success in converting them, generating leads and …show more content…

The latest B2B marketing statistics show startling insights into the increased benefits of cultivating great user experiences. Forrester research found that 30 percent of B2B decision-makers place at least half of their orders online, and that figure is predicted to increase to 56 percent in 2017. [3] More customers research products and place orders over the Internet, so offering intuitive self-service options and providing extra services after orders are placed have become business necessities for companies that want to remain competitive. Foster Better Customer Engagement with On-Demand Apps
Salesforce software offers many custom apps that plug-and-play seamlessly when the software is fully integrated into a B2B platform’s API layer. Customers can log in to check the status of their orders, which speeds the process and frees employees for more urgent and income-generating activities. The software can keep track of how long it’s been since a given customer has placed an order and trigger a relevant marketing message based on each customer’s profile. Lead management becomes simpler depending on each B2B operation’s size, buying process and seasonal ordering habits. Salesforce fosters bidirectional customer engagement with the following features:

Automatic reporting and tracking
Email notifications that are forwarded to relevant staff
Security and authorization protocols that make it easy for customers to

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