Essay On Brand Awareness

The cerebral cortex is the largest outer most part of the brain. It consist of tissue known as gray matter which is made of neuronal bodies. The optimal function of the cerebral cortex is vitally important. All information necessary to sustain life is stored and processed in the cerebral cortex. The tissue are divided into the left and right sides which are joined together by the corpus callosum. The cerebral cortex is divided into four lobes, the frontal, parietal, occipital, and temporal lobe. Each area carrying its own set of functions and responsibilities. These four lobes together make up the primary somatosensory area of the brain which controls the five sensory systems in the brain taste, olfaction, touch, hearing and vision. These systems receive sensory information from the thalamic nerve projections. The primary motor area of the brain consist of a much smaller area located within

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Thirty years after the defeat of the Galactic Empire, the galaxy faces a new threat from the evil Kylo Ren and the First Order. When a defector named Finn crash-lands on a desert planet, he meets Rey. Rey finds a droid, BB-8, who contains a top-secret map to Luke Skywalker who mysteriously disappeared. Together, the young duo joins forces with Han Solo to make sure the Resistance receives the intelligence concerning the whereabouts of Luke Skywalker, the last of the Jedi Knights.

There is a wealth of literature about the relationship between substance use and mental illness. Bahorik, Newhill, and Eack (2013) reported that individuals who have a mental illness have a higher prevalence rate of substance use than individuals who do not have a mental illness. Fluery, Grenier, Bamvita, Perreault, and Caron (2014) cite that at least one half of people who develop a substance abuse problem report being diagnosed with a co-occuring mental disorder. There is an abundance of information in the field that provides support for the assertion that there are high rates of comorbidity, which leads into the question of why the two constructs are often found together. Specific factors such as demographics, types of mental illness and motivation for engaging in substance use are considered. Ratnasingham et al. (2013) conducted a study in Ontario on the burden of mental illness and found that the burden of living with comorbid substance use and mental illness increases the risk of early mortality and decreases overall quality of life, so much so that the consequence of living with each ailment is greater than the consequences of the four most common types of cancer and all other infectious diseases. The primary motivation for substance abuse is to cope with psychological distress or negative emotions stemming from

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool?

2.1.1 Aim of this Literature Review…………………………… 2.1.2 Structure and Nature of the Literature Review……….. 2.2 EXPLORING Social media and branding ………... 2.3 Digital Divide ................................................. 2.3.1 Mckinsey’s Analysis and Strategies…………… 2.3.2 Brand Communication ………… ……………….

Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

Social media branding is a huge and crowded universe. Mastering it is on every marketer’s to do list. It has an extremely low threshold for entry (anyone can start a Facebook page or build a Twitter handle), thus it draws all types of questionable characters and practices. With this in mind, it’s no surprise that recent surveys show that ninety-five percent of

1. A brand only becomes a brand through its consumers. Like children, without constant care and attention, consumers will reach out to someone or something that can take care of their needs. Companies cannot learn, adapt or improve upon themselves and their brand, without listening to what their audience is saying and responding accordingly. Understanding that customers are an invaluable resource, means that social media listening allows a brand to continue what they are doing right and do it better or know what is not working and improve upon it. Even major corporations have a need for virtual ears, Dell was forced into social media listening by their consumers, while Maker’s Mark’s attention to their customers prevented the company from making a huge production mistake.