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Emerging Markets : Developing Countries

Decent Essays

Introduction:

Main emerging markets are China, India, Saudi Arabia, Turkey, Russia, Brazil and South Korea while developed markets are of USA, Europe and Japan. Sometimes it is difficult to borrow innovation from developed countries, so the term “Reverse Innovation” was introduced. Reverse innovation is basically bottom up innovation, means it goes uphill from emerging markets of developing countries to developed markets of developed countries.it is adopted firstly in poor countries and then it makes its way to rich countries. Emerging markets are basically markets having features of developed markets but not fully developed, we say markets being developed is emerging market.(Ropert, 2016)
Emerging markets cover majority of world’s population and they are oriented toward consumers of more populated areas of the world like India, China & Middle Eastern countries United Arab Emirates, Russia and South American countries. Multinationals are getting benefits from these countries through there reverse innovations These reverse innovators are also experiencing a number of other positive developments in institutional reforms, infrastructure improvement, democracies, communication and information technologies and international business agreements (Khan, 2014).They also can introduce their reverse innovation in global & developed markets because multinational enterprisers have better idea of global markets and they can lift these innovations up. Sometimes reverse innovations are

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