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Effects Of The Body Shop

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Atmospherics of retail shop in Hong Kong - The body shop
1. Introduction
1.1 Introduction The body shop is a popular retail shop in Hong Kong for the local marketing, the products is more natural and suitable for any people. The body shop the price is common for the customer not too must high. The success retail atmospherics include all details for the store, the physical environment and the effects on consumer. The shoppers will feel the store can providing physical ease and relaxation on the store. If the customers feel more comfortable, it can increase the customer make a purchase. Now it will analysis of why atmospherics is important for the customer purchase in the store.
1.2 The background of the body shop
The body shop wish the business of business would be not just for a profit, it would be some responsibility and public good, not privately-owned avarice. The body shop is an international retail and manufacture of natural of extraordinary quality products. The five core value of the body shop is support Community Trade fairly, resist an attack made on Human Rights, in opposition to Animal Testing, make Self-Esteem active or operative, and preserve Our Planet. In Hong Kong care the world can increase customer attention for the shop.

1.3 The concept of retailing
The retailing concept is different implicit from …show more content…

Accumulation of atmosphere disturbances retail environment can best be described as both eclectic and diverse. Atmosphere is describing the design consciously of retail store environment to create certain to effects in buyers and to produce good emotional effects for buyer to increase buyer purchase probability.Turley and Milliman (2000) reviewed found that atmospheric manipulation and shopping behavior shows that consumers do, the customer respond to stimuli in the environment between the some significant

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