E-Business Globalization on Columbia Records Business Strategy

E - Business presents a great opportunity to and organization to increase sales and enter into a much larger

COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.

E-Business and the internet allow for businesses to reach large sections of the population. It has changed the way we conduct business. It has impacted the way consumers make their decisions. The internet has enabled long distance purchasing as there are no geographical barriers. This is very evident from Zappos.com one of the first companies to take advantage of this.

A computers have become more mainstream, more and more operations are conducted online. From online bill pay to simple searches, as one would do with the yellow pages, to online shopping, the Internet has helped shape the way computers are used today. With the Dotcom boom of the mid-nineties and early 2000s, ecommerce and e-business really started to take off. The Internet has given way to some of the biggest economic booms in history. The invention of smartphones and tablets has allowed for consumers to have instant access to the Internet, right at one's fingertips. While e-business is becoming more mainstream, and has its advantages, e-business also has its disadvantages.

E-business can transform the way a company does their business. There are plenty of benefits of this form of business for both the company and the customers. It gives customers an unlimited access to your products at every time of the day while most traditional brick shops would only be opened for a limited time. Secondly it makes expansion into foreign markets much easier as you can always sell your products abroad as customers can see all the products with a mouse click

As mentioned in the mini assignment, this paper will focus on analyzing and understanding Staples Inc.’s e-business strategy. Staples Inc. is a large office product chain company operating 1780 stores worldwide, serving individual customers and businesses. Their product line includes office supplies, furniture, business services and technology (Staples Corporate Responsibility Report, 2005). This company has thrived through the years to maintain high product and service standards and also managed to create a huge online presence by crossing the $10billion in online sales threshold (Dragan, January 2013).

E-business stands for electronic business. The role of E-business is conducting the business via the electronic by synchronizing all the supply chain to make the process more efficient and get to fulfill more customer demand. It could reduce the cost of production, expands the business by giving support from business to business. While, E-commerce is the process of transferring money which is different from e-business, so e-commerce is being considered as a part of e-business.

The convergence of the Internet and emerging technologies has drastically changed the way companies do business. Most companies are looking for a way to understand the mission-critical challenges they are facing as a result of the e-business revolution. In its simplest terms, e-business (electronic business) takes key business processes and transforms the way a company does business by making efficient and cost-effective use of the Internet. Often companies redefine and reengineer their operations, their resources, core business skills and investment in technology to effectively reach the expanding global marketplace.

Abstract The success of Internet based businesses in the Business to Customer segment in recent years is an indication of the events to unfold at the dawn of the new millennium. It is widely projected that the Business to Business segment is poised for a spectacular growth. However, a consistent definition and a framework for a business model for the Internet based business is still non-existent. This paper is an effort to fill in this gap.

Because of globalization, today where clients are looking up for partners rather than suppliers so that they can help them to become more competitive and win more business, e-business is becoming an important issue. E-business will help them in decrease in transaction costs as there will be efficiency in the approval process. Even the purchasing department will become more effective and at the same time it will help in strengthening the partnerships.

E-Business is quickly becoming an important initiative for companies to take into consideration. E-Business impacts every aspect of how a business is run. Implementing e-business applications will require a new process design, organisation restructuring, new job descriptions within the business and new policies. An organisation’s ability to adapt to new technologies being introduced and new business models is an important factor to increasing productivity within the organisation.

It allows both businesses and consumers to conduct transactions online, instead of using traditional methods. E-Business would allow Best Book of Mackay to link their internal and external processes more efficiently and effectively, and work more closely with suppliers and partners to better satisfy the needs and expectations of their customers. (1) Development of computer and communication technologies have led to the evolvement of E-business and it will no doubt continue to do so.

New approaches to business sought through use of the Internet and its continuous updated technologies are dynamically being deployed by organisations to appropriate innovative value creation online (Chaffey, 2009). Information technology has been noted for its value creation, defined as “drivers of product differentiation” (Amit and Zott, 2001) in business, as it supports alternative marketing strategies. More specifically, the current state of the Internet as a communication platform, with its powerful and far reaching influence and lack of constraints to time nor place (Deighton, 1997), has had a profound affect on both culture and business practice throughout recent years

The e-business model is like a traditional business model, it describes how a company functions, how it sells products and services, how to capture new markets and technologies, and how to generate revenue. The basic difference between the two models is that an e-business is conducted over the internet and also known as electronic business. Like any other business, e-business activities also take place between the two parties mainly for the sale and purchase of products and services, these transactions occur either between Business-to-business (B2B) or between business-to-customers (B2C).

E-business can be defined as a network of business structures and processes which use the internet and software to connect and improve relationships with their customers