Drinking And Driving Advertisement Analysis

On the bottom of the appendix B advertisement, “Think of Both Sides,” it says, “the number of car accidents involving children increases during school holidays,” and “please be extremely careful!” The advertisement targets drivers who drive during the holidays. The man who is driving with a phone on his hand and the woman who is talking to the man with maps wide open seem like they are married. The child who is sitting in the back seat is probably the man and woman’s child; thus probably the advertisement is targeting parents. The message explains how accidents increase on the holidays, which is logos.

The artist used a simple artistic concept in order to convey the message without the audience needing to over think the main theme of the ad. A car key displayed as a blade, was used as the central image to show that a simple item of everyday life can become a lethal weapon if handled irresponsibly. A white background, black-bold texts, and red ink, enhances the viewer's eyes to become drawn to the primary purpose of the ad without the distractions of unnecessary bright variations of color. The artist included the hand of a person grasping a key that contained blood splotches in the image to directly portray that the driver has control. The unembellished use of including these factors aided the goal of the campaign because it did not contain elements that could interrupt the focal point of the ad.

The organization Mothers Against Drunk Driving released a small ad campaign in 2011 that featured the stick figure family car decals shown to be families affected by drunk driving. The campaign attempts to discourage impaired driving and prevent accidents by emphasizing the people besides the driver who can be hurt in various ways. The one video in the series shows a crash and the reaction of the mother and daughter to the other two family members dying, one image shows the father in jail and the mother and children reacting in sadness and anger, and the third image shows a child in a wheelchair and the other family members looking at him in distress. The tagline for all is “Impaired driving tears families apart.” By including this representation of disability as a tragic and undesirable effect, Mothers Against Drunk Driving falls into the trend that Clare describes in Brilliant Imperfection of using disability as a “cautionary tale” (55). The ad persuades people to be safer drivers by using ableist assumptions that disability is inherently tragic and should be above all prevented, upholding prescriptive visions of normal and desirable family life and individual embodiment.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

One ad that came to my mind was an ad about distrated driving. The audience for this ad was amined for families and new families who just had kids of there own. The tone I would describe as depressing because it is asking the people who are in the car what if it was there kid they were hitting. I do think that this was an effective peice and it gave off the message they wanted.

I choose the AT&T commercial on “Texting and Driving, It Can Wait.” The commercial is of an actual text from someone who was texting and driving. The commercial is of a white screen to appear that it is a cell phone, with the last text someone either read or text and the name of the person and how they crashed. On top of the TV screen there is the text and then under it states that this is the last text that this person read before they wreaked and died on impact. All of the AT&T commercials are of real texts messages from people who were texting while driving and died as the result. This commercial AT&T put out doesn’t have the graphics, the animations or color, but it has such a powerful message it doesn’t need all that bling. This particular one that I choose has the word “yeah” and then under it says, “This is the last text message nineteen-year-old Ashely Umscheld was reading when she flipped her car and died on impact.” (10 Best Anti-Texting/Phone Campaigns, 2013) The purpose for this commercial is to get society to stop texting and driving. I picked this commercial because it is extremely important for people to understand the dangers of texting and driving.

“Don’t Selfie and Drive” In the golden age of social media everyone is anxious to capture that perfect moment that they can later share to their friends, family, even strangers from all over the world.. People have taken many risks jut to show off what they have or what there up to at the moment and advertisers has taken noticed to this trend and has sense then used them to help promote safety and there product. In the ad “Don’t Selfie and Drive” the creator used the focus of the picture, two women who appear to be unconscious, and the background to create a sense of fear from the viewers. The AD shows two teenage women in a stopped car, one of the women is in the passenger seat leaned back and leaning slightly to the right, her hair is untamed and she has bruises covering her face and neck.

"Every day, 28 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 53 minutes (Impaired Driving)." These intoxicated drivers are not only risking their own lives while unconsciously driving, but they are jeopardizing the lives of several other innocent people. As the number of deaths and injuries due to DUI-related accidents is increasing in America, more organizations are forming awareness programs, protests, and public conventions to decrease this rate and demonstrate how much of a negative impact drunk drivers have on themselves and others. Ecovia, a company in Brazil, supports this movement by creating ads that utilize visual illustrations to show that multitasking

Imagine this. It’s the weekend, you have nothing planned but to just sit at home and watch T.V. Your sister gets invited to a party but her friend invited her to spend the night, your parents don’t really like the party idea at all but allows her to go stay the night at her friends instead. Your sister goes to the party instead. Just imagine waking up in the middle of the night to your parents crying, hearing your mom cry and yell. You run downstairs and find out that your sister has been in a car accident and was also drinking and driving. Your sister, who was only eighteen is pronounced dead. She had her whole life ahead of her, but it's ruined all because she went to the party, got drunk, and decided it was okay to drive. How would you

Imagine waking up one day and realizing the one person who you love dearly has a severe drinking problem. What about finding out that a fellow friend or family member had their life taken from them because someone made the choice to drive after drinking! What if your child’s life was abruptly ended because their friend decided it was cool to drive after having a few beers. Well the fact of the matter is drinking and Driving is one of the biggest killers of many young Americans these days.

There are many problems in the world, but I am only going to focus on one major one. Drinking and driving, the percentage of teens in high school who drink and drive has decreased by more than half since 1991 (“Teen Drinking and Driving”). One in ten high schoolers drink and drive (“Teen Drinking and Driving”). Young drivers (ages 16-20) are 17 times more likely to die in a crash when they have a blood alcohol concentration of .08% than when they have not been drinking (“Teen Drinking and Driving”). Adults and teenagers think it okay to still drink and drive, because people believe they are less drunk than they actually are (“ReachOut.com”). If someone is drinking and they end up getting drunk, in their head, they believe they can do more than what they actually can do. They feel confident they can drive extra carefully and avoid an incident (“ReachOut.com”). They believe that while they are driving drunk, they can be careful about it and not get caught or get in an accident, but when you are drunk, you have absolutely no control over your body at all. So if you are driving while intoxicated, your body can take over and you 'll have no control over what you 're doing. Their ability to rationalize is suppressed, leading them to make rash decisions ("ReachOut.com"). They want to escape personal problems ("ReachOut.com"). They are trying to forget what is on their mind. They are ashamed or afraid to call someone to pick them up ("ReachOut.com"). In other words they are afraid

B`egue1, Bushman, Zerhouni, Subra and Ourabah (2013) designed two studies to test their theory that people view themselves as more attractive and funny when they are drunk. The first study was riddled with issues and biases, so I will be focusing on the second, more through and less issue riddled study.

Did you know alcohol played a role in nearly 40 percent of the United States automobile fatalities in 2005, that’s more than 16,885 deaths? Drunk driving can be very deadly, yet many people drive while under the influence every day. Drivers who are drunk are blamed for the loss of as many as 52, 000 lives in highway crashes each year and hundreds of thousands of severe injury’s

The ad uses logos to give viewers an image or an idea of the consequences of distracted driving in a creative

The advertisement features someone texting and driving through a neighborhood while there’s a shadow figure of a child in front of the car. Through the windshield, it can be inferred that the car is driven in a quiet residential area with houses on both sides of the road. The houses have very neat front yards with nicely trimmed trees and cut grass. The individual driving the car is holding up his phone with his right hand while his left hand is on the steering wheel. The driver appears to be texting messaging and there’s a phantom of a child playing with a football displayed on the phone screen. The phantom of the child is intended to give the viewer who, in this picture, has the