Double Standards: The Sexualization Of Women In Mass Media

Gender stereotypes are everywhere. Even before we can understand what this means, people are constantly exposed to them through advertisements, toys, clothes, and the media including television shows and movies. To evaluate the prevalence of gender stereotypes in television programs targeted towards young children, I chose to watch four different shows called Phineas and Ferb, Little Einsteins, Horrid Henry, and Sofia the First. When picking what shows to watch, I intentionally selected at least one that looked targeted towards boys, another that appeared to be targeted towards girls, and finally one that seemed gender neutral. I also made sure to watch at least two episodes of each program to determine whether the themes I observed were

It would be nearly impossible for one to try and count the amount of products in today’s market aimed at bettering one 's self exterior. The Millennial’s are often dubbed as the ‘most selfish generation’ because the majority is preoccupied with its self-image and with receiving praise in return for working toward perfecting this self-image. Media sexualization is guaranteed to spark a response and has become common to the point where viewers are becoming desensitized to the obvious extremes. Advertisers take note of this and the evidence is conspicuous.

Magazines, Internet, radio, music videos, music lyrics, and other types of mainstream media relentlessly portray sexualized images of women that not only promote narrow and unrealistic ‘standards’ of physical beauty, but seem to endorse, glorify and encourage them. We are almost back to the 1950’s, where women were seen merely as a sex object. Horrifyingly the media is now broadening their attacks and promotions of sex to teenagers and young girls. A report created by the Australian Communications and Media Authority (ACMA), attest that there are many short term and long term physical, emotional and psychological effects of the premature sexualisation of teenagers and young girls.

If you turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when “a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.” This person is held to a standard that equates physical attractiveness with being sexy. “Sexualization” happens when a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than being seen as a person with their own independent actions and abilities to make decisions. Oftentimes, sexuality is inappropriately imposed upon a person without their knowing it or consent. Sometimes, researchers use the word “hypersexualization” to describe roughly the same idea. In the article, “Media’s Growing Sexualization of Women”, hypersexualization is defined as, “The act of making something extremely sexual and erotic.”

According to Laing, “The sexualization of female athletes reduces their self-esteem and identity by dehumanizing and pressuring them into an unhealthy obsession with body image” (page: 3). This leads to the media making women self-conscious about their bodies. Athletes often hear people say of other athletes, “She is too big, she’s not muscular enough or she is too skinny about female athletes.” Because of the way in which the media portrays a particular set of females, all females tend to strive for this “perfect physique”. This can lead to serve cases like dissatisfaction with their appearance and eating disorders. Some may argue that women like the sexualized manner in which they media portrays them because it increases their self-esteem

these games, men usually play aggressive roles (such as robbers and criminals) while women play sexualized ones (strippers and prostitutes) (Geneva, 5). Geneva explains that these video games present women purely as sexual objects and imply that a woman’s only purpose is to provide sexual pleasure to a man (5). These distorted views of women has various negative effects on the young boys and adolescents who normally play these games (Geneva, 5).

The harmful nature of different media types has been analyzed within the course. In specific, this course has discussed the objectification/sexualization of women throughout media sources. It seems most relevant to draw a correlation between the music industry and the perception of women that continues to be exploited through this media outlet as well.

Melt.” Kate Upton appears as sexy, thin, fit, and attractive. This common appearance of young women in the media encourages eating disorders among young girls to achieve this standard.

2010, the American Psychological Association (APA) released a report on the sexualization of girls in the media and found that massive exposure to media among youth creates the potential for massive exposure to portrayals that sexualize women and girls and teach girls that women are sexual objects. Examining various media, the findings proved girls are portrayed in a sexual manner more often than boys; dressed in revealing clothing, with bodily postures or facial expressions that imply sexual readiness. Women and girls are also more likely to be indicated portrayed in a sexual manner (dressed in revealing clothing, with bodily postures or facial expressions that imply sexual readiness) and are objectified (used as a decorative object, or as body parts rather than a whole person).

What is sexism. What is the actual meaning if sexism. What is the double standard how it affects our daily lives and what we will do in the future of our jobs. The meaning of sexism is prejudice or discrimination based on sex(Merriam-Webster). Is that the world we want our children to grow up in. for a society that use double standard and sexism so they can make more money, for the reason that they from us to do what they want . Meaning of double standard is a set of principles that applies differently and usually more rigorously to one group of people or circumstances than to another(Merriam-Webster).We noticed a thread in these discussions: women speaking out about clothing and appearance, and school dress codes in particular. Especially the notion that dress codes are discriminatory toward women and girls.On Twitter, users suggested that some of the rules that dictate what students can wear unfairly forced girls to cover up while making few, if any, restrictions for boys(Summer)

All women should be able to please men both visually and physically because that’s what they should be striving. That’s their predetermine behaviour and that’s their role in our society…

Even inadvertently, we absorb over 34gbs of data per day on average, according to a recent study by the University of California San Diego (Short, 2012). We spend most of our day consuming media images, whether we mean to or not. Every sign we pass, each magazine we happen to glance at the cover of, our friends’ and strangers’ Instagram posts, and Facebook ads and articles frame a structure of norms and standards that reflect society’s inherent prejudices and preferences. The commercials we watch send non-subtle cues aimed towards creating a need for consumption, based on living an ideal life, while the shows we watch on

Nowadays the world without media is unimaginable; the media have controlled the population and it is more likely to get worse. Since children and adolescents are particularly more vulnerable to messages and images, they have been the easiest and the most affected targets. Girls are more likely to do so because of their natural instinct of vanity, Approximately 90-95% of anorexia nervosa sufferers are girls and women (“anorexia nervosa”). According to surveys, around 83% of adolescent girls read fashion magazines for an average of 4.3 hours per week, and this number is growing abruptly (Spettigue, Wendy, and Katherine A. Henderson). Magazine articles present in the society, mainly to young people, what they consider beauty and requirements to

In today's society media is a main part of everyone's lives. It is used in so many different ways and for so many different reasons but today I want to focus on the way that women are depicted in the media. You may not notice on a daily scroll down your facebook or instagram feed, your browsing on youtube or you're flicking through a trashy magazine but on a day to day basis women are objectified in media and represented in a way that should not be what women are known for. All of those ‘insta models’ you see everyday are not achievable goals, all of those ads showing women in revealing bikinis or sexualised mannurs are not what we should be seen as by the rest of the world. We as women need to begin to make a stand as to hnow we are depicted

Sexism or the discrimination of women is one of the most common, oldest and most rampant types of social discrimination, which had persistently and insidiously permeated different aspects of society that in turn help validate and reinforce the discrimination. The three largest religions in the world namely Judaism, Christianity and Islam for instance shared the common belief about the patriarchal origins of humanity in which God first created Adam whereas Eve was created out from his ribs. (Lippert-Rasmussen, 2014, p263) Even the religious concept