Disadvantages Of Chicken Jerky

The Smackey Dog Food, Inc. is a family owned business. It was started by three sisters, Sarah, Kim and Jillian, in the kitchen of their home. They lived in a suburban area of Chicago, Illinois. Their business is making all natural dog food. After using their own dogs and the neighbor’s dogs as test subjects, it was discovered by local vets, pet stores and grocery stores. These local places began to distribute the dog food. The demand for their food began to increase and they moved their business to a larger facility and hired additional workers. As compared to competitors, Smackey Dog Food, Inc., began to rise

Smackey’s Dog Food Inc is a privately owned company and does not adhere to the practices of the SEC regulations. The financial statements and accounting standards have to comply with the Generally Accepted Accounting Principle (GAAP).

Smackey Dog Foods, Inc. is a familiar story in terms of small business start-ups. They started in a family kitchen, experienced explosive growth, and have had some troubles handling the accounting and business side of the business. My firm, Keller CPA’s, does not have specific experience with auditing a dog food manufacturer, but we certainly have a good bit of experience with similar small business accounting and auditing issues.

We recommend that Breeder’s Own Pet Food, Inc use the marketing mix otherwise known as the 4-P’s as their strategy to enter into this market. Their product contains 85% federally inspected beef by-products, beef, liver, and chicken as well as 15% of the highest-quality fortified cereal. There are no additives or preservatives in their ingredients. Their high-quality, premium ingredients set them apart from their competition. The food is frozen to prevent spoilage of the fresh uncooked meat. The fact that it is frozen makes it lasts longer than other competition food such as dry dog food. Packaging will be in a one-pound stand-up pouch with 12 pounds per case. We believe their price should be

The company needs to evaluate who comprises its target market. Is the market the entire dog food market? The 10 percent that is currently purchasing frozen food or the 15% that would purchase if it were more convenient to do so? Currently consumers do not associate dog food with frozen food; but even if they did, the product may still not appeal to the average consumer due to time requirements for its preparation and thawing.

This is where Hodgman learns the meaning of by-products. The Gaines burger packaging specifies that there are no meat by-products, but after reading the back she finds that there are poultry by-products instead. Poultry by-products are said to contain what she describes as “carcass remnants” like necks, intestines and other parts she isn’t sure about. Another distasteful discovery is that these foods are not predominantly meat. Most dog foods, especially Gaines burger, have soy listed as the main ingredient, which over time can cause health issues in dogs. On the other hand, Purina O.N.E meals contain beef tallow as a promoter of good skin and hair coat, but Hodgman found that beef tallow just improved taste and edibility. This explains its non-meat

Effectively, Breeder’s Own Pet Foods will have to find an effectual manner in which it will overcome objections to frozen dog food, price of their food in contrast to their competition (350 various brands) , targeted geographic location and methodology they will utilize to successfully market their product to the world (Kerin & Peterson, 2013).

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

|Weaknesses: •   Lack of availability in all stores •   Lack of appeal to consumers due to thawing time / freezer space (convenience) •   Lack of appeal to supermarkets due freezer location •   Lack of brand equity in retail market •   Premium price | Threats: •   Store Location - Consumer must be educated to find product in different area of store •   Saturated market – sales top 14 million in 2011.   Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. •   Competition - 5 major brand name dog food companies dominate market with 75% of US dog food sales •   Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated.   Currently only 1 out of 10 dog owners regularly buy frozen or refrigerated dog food and ¾ of those surveyed expressed no interest in purchasing frozen dog food (Kerin and Peterson, 2013).   This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area.   Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to

This indestructible dog chew is sourced from cattle with no added hormones. Thus, these ingredients will ensure your dog remains healthy. Moreover, it is made from natural flavors and provides a great nutrition. It also has no additives but has low fat and high protein treats.

The SNHU pet food store has been in business for over 15 years with 3 locations in Akron, OH. As a result of the tremendous growth of the company for the past five years, SNHU pet food decided to launch a new line of all natural, made-in-the-U.S.A. pet food. Responding to this demanding growth and increasing competition. The pet food will focus its marketing strategy for the small and medium size dogs, along with a line for felines. “Only Natural Pet Food” targets people with active lifestyle make it a great choice for the new line of pet food, this new line will appeal to individuals that have a healthier lifestyle and want to extend it to their pets.

Dog food ingredients are very important because the substances that dogs ingest are what control their normal routine. If a dog is eating food that is healthy and full of nutrients, then they are most likely going to be very active and happy. In contrast, if a dog is receiving ingredients that are harmful or contain toxins, then they are probably going to be lethargic and ill-tempered. Everything a dog is eating is going to impact their longevity in

Smackey Dog Foods, Inc. is a small, private company which specializes in manufacturing and selling natural dog foods. Their new boutique division, Best Boy Gourmet has grown significantly due to recent product demand. The company started small and is operated by sisters Sarah, Kim, and Jillian. Sarah serves as the President and General Manager. Kim is the Production Operation Manager overseeing the inventory, production, and shipment of the dog food with the help of her assistant, Henry. Jillian is in charge of Sales with a team of 12 salesmen in Illinois, Indiana, and Wisconsin. The business is based out of their hometown of Chicago.

There should be plenty of information online for each product at the brand’s website to determine what the potential side effects are of your dog consuming the various ingredients. This will help you determine if you may need to worry about possible dog food allergies arising as a result.

I remember the first night the news announced the pet food recall. I jumped up and got online quickly to make sure the food I feed my pets was not on the list. Thank goodness it wasn 't. But that doesn 't mean that I don 't still worry about it. I 'm still feeding them the same food, but I am watching my pets very closely for any abnormal behavior at all. I 'm sure many pet owners are doing the same. But I did decide I could do one thing for my dogs and that is to make them some dog biscuits myself. That way, I know what is going into the ingredients and if anything is tainted, it will make me sick, too. Most of the ingredients for these homemade dog biscuits are items already in my kitchen. A few years ago, my sister had given me a dog biscuit set. I 've used it a couple of times, then put it up and forgot about it. Now, I 've pulled it out again. The company 's name is "You Bake 'Em Dog Biscuits" with P.C. Edge 's "World-Famous Recipes". It came with three cookie cutters: a fire hydrant, a bone and of course a cat. It also included a mini-book with tips on caring for your dog and several recipes. Making them is simple and quick, so I thought I 'd share a few of the recipes. Dog Treat Special (10 bark rating) 1 lb. raw beef liver, sliced 3 cups water 1 cup self-rising cornmeal mix or rice flour 1/4 cup quick cooking oatmeal 1/2 cup whole-wheat flour 1/2 cup all-purpose flour 1 tsp. garlic powder 1 tbsp. brown sugar 2 tbsp. canola oil 1 egg,