Case 2 Breeder s Own Essay

Representatives have approached breeder’s Own Pet Foods, Inc. from Marketing Momentum Unlimited, a marketing and advertising consulting firm. The reason for the meeting was to discuss the company’s possible entry into the retail branded dog food market in the Boston market.

The first disappointment she encounters is the quality of the dog foods. Hodgman expected to open packages filled with real meat, as advertisers relentlessly remind buyers of a dog’s love for real meat. The Gaines burger could neither be described as poor beef, rich beef or even beef at all. It couldn’t be fried and did not have that “real beef smell”. Ann describes it as being very malleable, “something you could make at home if you had a Play-DOH Fun Factory.” (107). The Kal Kan pedigree meals were also amiss. Ann’s words to describe these are lumpy, purple, stringy and veiny.

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit, frozen pet food designed to enhance the appearance of the dog 's coat as well as providing a balanced meal, is planned to be placed in the frozen foods section of a supermarket. This is what Zenith is counting on to build a competitive advantage.

Most of the time dog owners are as fussy about what they feed their pet as they are about what they buy to feed themselves and the other human members of their family. There are a lot of different dog food brands out there to choose from. Some pet owners like to stick to a certain brand once they have found a good one whilst others will try various different kinds until they find one that their dog really likes.

First in Show Pet Foods is a major producer of dog food for show-dogs. It is developing a marketing strategy for a new frozen dog food, Show Circuit, to enter into Boston’s supermarket arena. Breaking into the established dog food industry will not be an easy task. Show Circuit is a high quality, balanced frozen dog food that contains fresh meats and cereal with no additives or preservatives. A mink rancher looking to improve his mink’s coat formulated the product. The fresh ingredients have also proven to make the coats of dogs beautiful while along with making them healthy. Show Circuit has been used by professional show dog owners for years and is considered to be the world’s finest dog food. It is packaged frozen in

Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills

Tyler Pet Foods currently sells a frozen dog food product in a few stores in the southwestern U.S. This dog food is considerably better quality than the major companies’ offerings. Because it was created as a food for dog breeders, it is made to very high standards. The food is made from uncooked meat and is frozen to preserve freshness. The product is successful in its current market because of the demanding nature of its customers despite being more costly than mass market pet food. The product is known to give dogs a smoother, glossy coat. In the dog food market, this product is very unique.

We are very interested in dog food around here, but even we have to admit that it is a rare thing to come across a brand like Natural Life Dog Food. Many of the products and manufacturers we research and review have high standards, but so far, there are not any others who have standards that are quite this high – or this stringent!

For those who have your dog at your house, commercial dog food must be due to the finest goal because the dog’s health fully based on the foods the idea eats. You cannot be capable of be careless when picking commercial dog food. A powerful dog can be a pleased dog. Your dog will continue to be healthy in the event you supply you with the right food.

As a start-up company, Caninantics will largely benefit from conducting marketing research that will support its marketing strategy. The pet food industry has experienced tremendous growth and profitability in the recent past because of Americans constant love for animals and dogs. It is a competitive market that is characterized by numerous attempts by brands to differentiate themselves from other competitors. For individuals who own cats and dogs, the industry or market generates a staple product. Dog owners tend to prefer cheaper dry pet food because wet pet food is relatively expensive.

This product evokes a high-level of involvement by their target consumer because these consumers process the information given to them more extensively because they care highly about what they are feeding their dog. These consumers will focus on the quality of the ingredients, to ensure that they are

There is a pet food war brewing between the new innovative healthier foods manufactured and the traditional pet food manufacturers. The competition is heating

Dry pet food became popular during World War II as a few circumstances upraised including pet food was labeled “non-essential” and resources were limited, metal was unavailable for wet food cans, human food was low causing less table scraps, and processed foods were being manufactured on a mass scale (Robin, 2014). After WWII, the United States economy grew and pet food became more affordable as humans produced more table scraps, so companies began using that waste in their production of commercial pet foods (Robin, 2014). In the 1950s, Purina used the extrusion process, which was cooking ingredients together in a liquid form and pushed through a mechanical extruder (Gates, 2016). The process idea was from how breakfast cereal was made. The pet food products were being made inexpensively in large quantities and had varieties of shapes and colors (Robin, 2014). After so long, people started questioning the ingredients in pet foods and found that they was lacking many essential nutrients, so pet owners began wanting more research done on the nutritional needs of pets and have ever since been more cautious of what they are feeding their pets (Robin, 2014).

It includes the sectors of food and the structures of the animal food system. The pet food system is a very complex structure. The available animal foods are based on a variety of animal and plant based products. Though there is a large disconnect between the protein requirements of dogs and cats and the crude protein concentration present in most pet foods. The article also includes what goes into animal’s food and how most pet foods consist of by-products.