Essay about Describe How Two Businesses Are Organised

For McDonald’s they have many aims and objectives such as they’re committed to providing quality food quickly that their customers can trust with the best possible service, showing clear career paths to their

I will be relating the type of business, purpose and ownership of the two contrasting organisations. The two organisations that I will be choosing are: Oxfam and Sainsbury’s.

Functional areas are groups within an organisation which enable a business to run effectively. Functional areas make the business work. There are different functional areas for different parts of the business for example there is a Human Resources department which are responsible for work involving the staff of a business. I have decided to mainly focus on Tesco’s functional areas but I will list the functional areas of The Gateway Academy as well.

Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.

During organization, it is the task of the financial manager to choose on how to use the resources of the organization efficiently. Resources like funds or assets

Setting and controlling prices. The finance department are able to set competitive prices through being allowed the time to compare with against other rival businesses and also research who the best suppliers are and conduct market research as to how much customers would be willing to pay. However known of this would be so easy if there was no finance department. For example in many small businesses like the White Lion Café this responsibility is shifted over to the owners who struggle to find the time to research in the same amount of depth.

Span of control refers to the number of subordinates a supervisor has. It is used as a means of ensuring proper coordination and a sense of accountability among employees. In simple words, it is the number of people who report to one manager in

McDonald's marketing targets everyone in every age,gender,races and does not have a select audience. The company claims that their restaurants offer meals for youngsters, a serene place to relax with free wi-fi for adults, and a quick delicious breakfast for those in a hurry in the morning.

the sales executives and sales men which there man functions is to ensure that all sales related duties are handled with the right care and concentration so that it is run effectively. Each induvial country McDonalds is branched in there is a sales department to make sure there is smooth running of sales in each country. Finally the lowest level of hierarchy is the restaurant level executives which consists of general manager crew members cleaners etc. There function is too assuring a smooth working environment for each and every branch of McDonalds in the entire world. These functional areas work together as each have a particular job to do for McDonald’s i.e. The top level executives have to make decisions and set goals whereas the restaurant executives have to keep each branch smooth but all together they work to make McDonalds the best fast food branch in the world

McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future. In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales.

McDonald’s is one of the biggest food shackle all above the globe is assisting remarkable number of clients worldwide daily. McDonald’s has made a higher profile brand picture because its quality food, quick ability, cleanliness, everyday worth and so on. Experienced association, more working arrangement, customer-friendly strategy, present groundwork, data arrangement etc. have given McDonald’s exceptional locale to contest the exceedingly competitive market. In 1948 McDonald’s begins its hobbies in U.S.A and it experienced the taste of accomplishment from the beginning. In 1955 it was gave as

McDonald’s are one of the leading performers in the fast food industry they are highly regarded in the top Range of brands in the fast food industry.

• Dividing work to be done into specific jobs and departments. • Assigning tasks and responsibilities associated with individual jobs • Coordinating diverse organizational tasks. • Clustering jobs into units • Establishing

B) Explanation of the operation of the marketing function for this key type of customer and how the marketing function relates to other business functions.

In marketing base function is fulfil consumer needs in a company, a marketing manager should know exactly and fully understand these requirements so that it can create a product that can fill specific or put a product in a population specific part. Apart from that, to be more facilitate a manager that want to put something product should investigate accurately picture so that consumer can be made into a target and should investigate also on consumers nature if some of them between they less interested towards product marketed