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Dale Earnhardt Inc.: Case Study

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Hendrick Motorsports made the huge announcement today that Dale Earnhardt Jr. has made the decision to retire from NASCAR after the 2017 season is over. ESPN shared that Dale has decided it is time to move on, but he will be finishing out the season and hopefully going out with a bang. His contract does expire at the end of this season, and so far Hendrick Motorsports has not shared who will replace him on the track. Just one month ago, Dale Earnhardt Jr. revealed that he had plans to talk to team owner Rick Hendrick about extending his contract, but for some reason, that plan obviously changed. Carl Edwards made a decision not long ago to move on, and at the time Dale Earnhardt Jr. shared his thoughts about leaving the racing world. "I think Carl figured out a way to get into a place to make that decision easy. And I can do the same thing when the time comes, and I won't have any regrets. It's not going to be a lot of fun to retire, I can imagine. You've seen a lot of people, athletes retire in the past. It seems a very difficult statement to make, a very difficult press conference to have. But when I'm ready to do that, I'll be making that decision knowing it's the right thing to do." …show more content…

knows that this is the right decision and at the right time for him. Just last year, Dale suffered concussions in wrecks on June 12 at Michigan and July 2 at Daytona. At first, he thought he was simply dealing with sinus issues, but it turns out that there was more to it. He ended up making the hard decision to set out the rest of the season to let himself

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