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Critical Evaluation of Denning's Ideas

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Leadership and Storytelling
Critical evaluation of Denning’s ideas

Introduction
Since the mid-1990s, knowledge management has become increasingly significant for business managers and companies. ‘It is broadly accepted that systematic knowledge management is tightly linked with gaining and sustaining competitive advantage.’ (Bogner & Bansal, 2007, p658-6 as cited in Hislop, 2009, p1) The definition of knowledge management is various because of the wide range of this concept and its complexity (Al-Hawamdeh, 2003). For example, the broad definition provided by McAdam and McCreedy (2000, p155 as cited in Hislop 2009, p53) note that: ‘KM relates to the management of anything classified as knowledge’ Furthermore, Hislop (2009, p59) …show more content…

As a result, storytelling is likely to affect the leadership, just like Bruner (1990, p344-355) contends that: ‘Stories revolve around what mattes to people. They are human-cantered in their essence and we are in consequence naturally drawn to them.’
Moreover, storytelling will be much easier for business managers to persuade their people. For instance, although Denning attempted to persuade people at the World Bank accepting the new concept of knowledge management, he was failed to achieve his goals. However, after he told a story about a health worker in Zambia, other people accepted it because ‘this simple story helped World Bank staff and managers envision a different kind of future for the organization’ (Denning, 2004).
On the other hand, Denning’s ideas about storytelling also have some limitations. Firstly, storytelling sometimes may play a negative role in companies. For example, if a story is used with negative tonality, it will be more likely to fail to spark action. Denning mentioned a story about ‘’Burning platform’’ which showed that: ‘the company is about to go bankrupt because if it doesn’t innovate faster-won’t by itself inspire innovation in the audience. However useful such a story might be to get people’s attention or share understanding, they are it’s unlikely to inspire and move people into action’ (Denning, 2005, p1).
Furthermore, storytelling cannot solve every problem in a company. To a certain degree,

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