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Cravendale Milk Essay

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The Cravendale advert was created by Wieden and Kennedy commissioned by Belgian animators Pic Pic and Andre to create this interesting series of stop motion ads for Arla, which are the makers of Cravendale filtered milk. The series shows how these characters explore different places and have a variety of different events to get their hands on Cravendale milk. The adverts were an instant hit and delivered a 33% growth in sales for Cravendale, a filtered, and as such long lasting milk product. The technique of animating toy figures that the older generation might recognise brings people a sense of nostalgia as well as a charm. Seeing these old figurines that people will remember from their childhood come alive in such a manner brings distinctive humour to the advert which the family can enjoy. This advert is targeted at men of all classes because in the advert it’s a man shopping while the other figures are doing actions that kids would do. For example at the start you see the main character pick up the heavy item of hay and put it in the trolley, and then he uses a spyglass to find the next item. While this happens the other two characters are pushing the trolley and simply walking like children …show more content…

They would then find an interest in the advert and want the product despite them not knowing what it is, simply because the events in the advert made them chuckle. Also the sounds which are used throughout the advert are seen as humorous; instead of the characters using full sentences they use gestures or one word answers, the most distinctive word you hear in the advert is “milk”. However due to the tones of their voices as the word “milk” is repeated the whole way through the commercial children will remember this, so when shopping with their parents and they see milk they will remember the advert and opt for

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