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Consumerism: A Big Part in Modern Human Life

Decent Essays

Introduction Humans are highly influenced by visual contents and appearances, they are attracted to appealing images, they are curious by the weird, and they also can be unconsciously manipulated by it. Consumer culture is highly filled by visuals, images and symbolism; a brand can be considered desirable by its outward appearance, a musician or a celebrity is known mostly by their distinct external images, and likewise posters, magazines, and mass media are also extremely populated with visuals. We are clearly depend on visual language and easily swayed by it, it is especially evident in consumption activities that focuses on images and symbolism, and more so in than modern era than in any other. Consuming became part of the modern life, or perhaps it was modernity that was actually brought by consumer culture. Consumerism turned out to be a big part in modern human life, the modern form of consumption brings with it the promise of a good life and good feelings; that is probably why it became a type of entertainment rather than necessity, a luxurious and leisure activity exchanged for free time. The idea of exchanging your time for materialistic goods is part of the capital economy; it is said that consumer culture came to be because capitalism surfaced as an economy force, along with the beginning of modernity (Storken, 2009). Modernity is more understood here as the mass production, industrial revolution, and people moving to urban centers that happened during the

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