Consumer Generated Video

I believe I should be selected for the Schulich Leader Scholarship because I have been academically successful, demonstrate leadership capabilities, and believe that my dreams and creativity will allow me to paint the future with bright colours, for myself and others. My experiences make me unique from anyone else, and I hope to do myself justice in six hundred words.

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

In the book “Blazer Drive” by Sigmund Brouwer, there are many signs of the theme being perseverance. Josh Ellroy is trying to find out who took his family's prized possession bull worth $150,000 and at the same time play with a bad linemate, well trying to be good enough to make the Sabers. Josh had to show perseverance for finding the bulls, dealing with a bad teammate, and showing the Buffalo Sabres that he is good enough to make the team. Josh was able to solve his problems through perseverance and achieve big things. Josh lives on a ranch farm with his family and one day they noticed 18 bulls and their prized possession bull that’s worth $150,000 went missing.

Dong J. K., Woo G. K. and Jin S. H., A perceptual mapping mapping of online travel agencies and preference attributes. Tourist Management 28 (2007) 591-603

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are

The astonishing work of fiction, “Sweat”, by Zora Neale Hurston, captures the ultimate importance of people receiving what they truly deserve. The storyline of Hurston’s “Sweat” encompasses karma as the theme in numerous, yet diverse ways. Hurston uses the snake to bring about karma in “Sweat”. She depicts the negative connections to snakes such as fear, evil, immorality, night and slyness. While also linking the snake to positive symbols, such as rejuvenation and independence. This theme only became overt in the story through the lens of the protagonist, Delia, an African American launderer who is married to Sykes. He constantly taunts her about her phobia of snakes and attempts to kill her, but instead is killed

In Robert Scholes essay, “On Reading a Video Text” Scholes asserts that modern visual media or “video texts” provide a powerful vehicle for “cultural literacy.” By making use of “visual fascination” in mass media and in particular, commercials, these “video texts” use this part to bring viewers out of boredom and pique their interest. Following this, “narrativity” comes into play not only giving viewers the story but providing them with the ignition for their on context using their own cultural knowledge and experience on the commercial. The final step in the process is the ideological confirmation that is “cultural reinforcement,” the securing of one’s place in a body or group. With “video texts” more widely seen than traditional forms of

There are different ways on which brands can reach their customers and connect with them. Online Screen channels are becoming of main interest for brands to advertise in. From this, Youtube has become one of the main platforms on which brands decide to promote their content, not only because it is cost–effective, but because it can achieve a high impression by reaching a large audience. Different campaigns such as Volvo’s “The Epic Split”and Carrie’s Telekinetic café prank, prove the efficiency of such platform, and how different brands can take advantage of this to achieve viral marketing, such in the case of Bud Light’s Super Bowl “Up for whatever” campaign. The way in which the business approaches the consumer by taking advantage of

The marketing and media strategy for Virginia Beach involves using select newspapers, television, radio, magazines and an online website. The two objectives the Virginia Beach Conventions and Visitors Bureau has for their strategies is to create awareness for Virginia Beach year-round and drive traffic to its tourism websites. They have produced an e-mail campaign with rented lists that they think might be useful in reaching possible tourists. They have used lists from New York Times, iExplore, Raleigh news & Observer, and more (Spiller & Baier, 2012,

Furthermore, the author dwells into mediated popular culture which pertains specifically to movies, TV, songs, and advertisements along with the way they communicate

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

I think these videos were a great way of giving us information on prescription drug abuse and addiction. Specifically the video Generation Rx video. I think that the fact that it was actual addicts explain what they went through it got the point across more than anything. Hearing each of them talk about how they got addicted and how it ruined relationships like with their parents and even with other addicts. Hearing how some of them were even willing to steal from their family or how one of the women would leave her own child sitting in its own filth really showed how much of a hold prescription drugs had over their life. Also, I think this video brought attention to people 's naive views on prescription drugs. People of all ages like to think that only the drugs that are labeled as illegal are bad for you. but that is not the case at all and this video touches on that very topic.

Every so often a movie is released with such tense anticipation and glamorous visual art that the public is drawn to this dramatic rendition of life in the theatre. For even just two hours or so, you are put into a different lifestyle. Action, drama or comedy it may be. We are thrust into a different way of thinking. We are forced to learn the characters thoughts and feelings. The hard work and artistic skill that goes into these magnificent films is not an easy thing to mimic. Out of the thousands of movies released worldwide each year only a handful are truly worthy of the label film art. Most of the great movies are either produced by a multi million dollar

The themes of the text are tourism, travel, and luxury. These themes are all inevitable when it comes to advertising a country. However this text is very much different. The