Consumer Behavior Analysis

No matter how old you are, when you go to Disney the inner child in you comes out. From the moment you walk into Disney until the moment you walk out you feel welcomed and special. There is one word that describes the Disney experience and that is that it is “magical”. Lee Cockerell writes of this “magic” from firsthand experience, as he was the Executive Vice President of Operations of Walt Disney World Resort for over ten years.

Are there cultures or subcultures whose value system is particularly consistent (or inconsistent) with the consumption of our product?

Willis voices her opinion of Disney World and her experience when she went to visit. She made comments on the fact that family is the basic social unit, everything is too safe and not enough of the real world, and they charge too much and try to entice consumers to an extreme extent. She responds very negatively to these facts but as a Disney Spokesperson, I am here to view these as a positive part of Disney World. Despite Willis’s opinion of Disney World, I believe that Disney is family focused, the happiest place on earth, and is invested in their consumers.

When someone is asked what their favorite childhood movie is, their mind most likely automatically thinks of one word- Disney. Once they think of that there is an array of movies to choose from. The Walt Disney Company has been making its place in this world for almost one hundred years. Over the decades Disney has become a household name whether it be through their blockbuster movies, television channel, books, products, resorts, cruise line or their world famous theme parks. The Walt Disney Company has spread its ideas and products of imagination throughout the globe. However, some may consider this to be negative when considering its past and recent controversies. Disney has hurt its reputation because of cases of poor environmental management, human rights violations, and its ethnic and racial stereotyping.

The key facts presented in the ?Walt Disney Around the Globe? case study presented by Ferrell, Hurt, & Ferrell, 2009, discussed expansion and more specifically globalization expansion into international markets. The key facts presented were the history of The Walt Disney Company. Disneyland first opened in 1955 in Anaheim, California with a second location opening in Orlando, Florida in 1971, and the barriers and issues faced when opening international Disneyland theme parks. After enjoying the American successful ventures the company looked to global expansion to build on their brand image. Brand image is the image of the product of the company and

which lead  to  the decline  in sales for isnack 2.0. The lack of connection with consumers

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

Whether you are an employee (Cast Member) or a visitor (Guest), it is easy to see that the Corporate Culture of Walt Disney is one of magic, empowerment, and diversity. It is an organization with a strong set of values and beliefs that motivates it's Cast Members toward one specific goal, creating a magical experience for all guests who enter.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disney’s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U.S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100’s regularly whereas in California it can get as cold as the low 50’s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

The Walt Disney Company, home to Mickey Mouse, Donald Duck, and other iconic characters, has a stellar reputation in many parts of the world for its family-friendly entertainment offerings. The company 's parks and resorts division operates theme parks in five global locations, including a recent $1.8 billion park in Hong Kong. Disney 's fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with

Disney World is said to be the most magical place on earth. For some that is true and for others it’s not. I however, am one of those people who say it’s true. Disney is my favorite place that I have been to in the world so far. Some people will say they don’t like Disney but I don’t see how that could be true. I mean, with all the rides, activities, characters, food, and a lot more. It just doesn’t seem possible to not love it. Even if you don’t like Disney though you know what it is. This is because Disney World is one of the most well know places in the world because most children love it, therefore, it will only continue to grow.

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.