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Competitive Advantage Of A Company

Decent Essays

OPENING
We all think of those same huge global corporations that have been successful for years. Such as, Coca-Cola, Walmart, Google, IKEA, Samsung, etc. But what makes those companies successful around the globe? A global success is not created by one single element; many things are in play when a company is known all over the world. The main points that will be focused on are the competitive advantage a company has, the company style, the management, and adaptability. In this paper IKEA, McDonalds, Starbucks, and (insert other company’s I may use throughout the paper) will be used as examples of how corporations employs these strategies.
COMPETITIVE ADVANTAGE
Competitive advantage is “an advantage that a firm has over its competitors, …show more content…

Major advancements during WWII led a trend toward a more integrated global economic system. Most of these advancements aided communication, transportation and information processing. Various technology such as internet and the phone. These made communication from around the world much faster and easier. Globalization would not be possible today without the transportation we developed during the Industrial revolution. Over 100 years ago, the steam engine was invented and forever revolutionized transport. “Since then, technological development in the transportation industry has affected transformation in road, rail, sea and air travel” (Skwirk). Lastly, information processing has driven globalization further because of the advancements made in the early 1990’s. Some of these improvements were “computer hardware, software, and telecommunications” in term giving better “access to information and economic potential” (Global Envision). Our technology is advancing outrageously fast and making globalization easier than ever.
WORKFORCE DIFFERENCES Workforce availability and wages vary from country to country which affect globalization. Many American companies began outsourcing in the late 19th century and early 20th century. The U.S. Department of Commerce informed us that “U.S. multinational corporations, the big brand-name companies that employ a fifth of all American workers… cut their work forces in the U.S. by 2.9 million during the 2000s while increasing

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