Comparing Two Advertisements

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

After the analysis and comparison of the six selected advertisements, it is time to think about the question what the differences reveal about the image of women in advertisements. Did the role of women really change here, too? This question cannot be answered with a simple Yes or No. On the first look the modern advertisements seem to focus on positive feelings, while the advertisements of the 1950s, in contrast, evoke rather negative emotions. This is demonstrated especially on the example of the shampoo and the anti-aging cream advertisement. However, their actual statements are quite similar: the anti-aging ads suggest that a woman should look younger than her age if she wants

Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences.

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

Mount Franklin’s ‘Add a little sparkle ad’ and Solo’s ‘Legend of the lemon tree’ was the two ads that our class received to do our ad comparison. Both brands have a similar product, they are both drinks, Mount Franklin’s ad was about their sparkling water, and Solo’s ad was about their lemon flavoured soft drink solo. Both brands target similar audiences but Solo is more targeting Men in this ad whereas Mount Franklin targeted anyone that prefer fresh water that comes from nature. Mount Franklin’s Contention for their ad is that the water comes from nature, there Intention is that they want the audience to know that Mount Franklin’s water is high quality. Solo’s Contention for their ad was about how the lemons in the drink are fresh and straight from a tree. Solo’s Intention was to tell the audience that their drink is fresh.

Advertisements have been evolving over the centuries in terms of catching the audience’s attention. The art, text, and style all have been changed, but one hasn’t. The gender stereotypes in advertisement have been constant throughout time and product. A company called Old Spice has displayed these stereotypes in their product line specifically towards men.

Dior Suavage Makes The Heart Yearn For The Wild Jib Fowles’ essay “Advertising’s Fifteen Basic Appeals” analyzes the different appeals that show up in advertisements. The appeals range from the need for nurture to the need for sex. The viewers witnessing Dior’s new advertisement for Dior Sauvage, featuring Johnny Depp, are not immune to these basic appeals. The appeals used to captivate the audience include the need to escape, the need to satisfy curiosity, and the need for aesthetic sensations.

In conclusion, The two commercials from the same car company, branding the same car are very different. They are different because they are aimed at different audiences. Both audiences are the same age range, but because these audiences are from two different cultural groups, the marketing strategy for the two commercials differ. The commercial aimed at American audiences uses ethos to appeal to its audience, it is also more serious and dramatic. The commercial aimed at Japanese audiences uses mostly pathos, it’s funny, charismatic and it catches your attention. So, the difference in cultures reflect the difference in use of marketing strategies aimed at the same audience group but in different countries. I think Japanese commercials are very

Smoking has a dramatic impact on many Victorians. Two ads that are trying to address the issue are Vic Health ‘Will your kids go through the agony’ and Quit Line’s ‘Should have been there’. They are trying to stop parents smoking and position them to quit for their kids. Quit Line is an organisation that has been running since early 1970. Vic health on the other hand has been running since 1987. The contention of ‘Should have been there’ is for the parents to stop smoking so they do not miss out on things with their kids. The intention is to stop smoking so the viewers can spend as much time as possible with their kids. Whereas the contention of ‘Will your kids go through the agony’ is to get the audience to stop and think about their kids and how will they go if the viewer passes away from smoking the intention is for the audience to stop smoking so for the kids’ sake.

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TV adverts, we probably wouldn’t buy half the products that are on show in shops.

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers.