Rhetorical Strategies for Distinct Image Ads in Same Product

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

The biography presented reports Beckham’s “charisma” and success, as well as an high achiever. Rolex leads their buyers to believe that success can work hand-in-hand with material items, which in this advertisement is a costly watch. Emotional words like “surpassed”, “unsurpassed” and “sensational” empowers consumers to understand he is elite. This demonstrates that anyone with a nobility lifestyle need the Rolex to display their own value. The intended buyer/audience to Rolex is anyone who “Live for greatness” and anyone who has the money to buy a watch like this. Also, anyone who believes they are successful is the intended audience, since they portray a successful person like David Beckham to try and sell Rolex

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something

Did you know that different methods of persuasion are being created in the advertisement market on a daily basis? Competition between companies and products increases day by day and each time the competition gets tougher. This is why many companies are changing the way they use advertising. Variation between methods may depend on different factors and the companies’ ideas. Many companies are now altering their ways of advertising by focusing on specific targets, audiences, and creating an impact on their viewers.

Below their slogan for the ad, there is an explanation of what their watches go through on a daily routine for the pilots and for those who use the watch daily. There is a list of four locations around this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To top off the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto the page followed by the main slogan, “Instruments for Professionals”. The watch itself, the Super Avenger II; the black dials accented by white face plates, hints of red and blue compliment the watch. The band, a stainless steel showing off a matte silver color, shows a shine that is not offered by many. Watches of this caliber offer a level of quality and expertise and they are marketed to such a level so that the readers of Fortune Magazine can experience.

This essay concentrates on the how the text within magazine advertisement uses rhetorical devices to gain the interest and captivation of the desired clientele.

Many people have to read about some of the advertisement and persuasion way to educate themselves. While there is a lot of advice and explains how they are work in our daily life, and how marketing employ use it to convince people. It is hard to do it because it is not easy to have the experience for how could you persuasion on people to buy, or how to advertise things, but with some of the ways on this article that can lead you and help you to learn more. At the same time you could take some background on the advertisement, and ways to persuasion on people. This article collect the best parts in ways to advertisements and how to persuasion on people and put those in frame work. This framework helps people who want to know about this section

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

In essence, branding is all about differentiation and consistency. It always has been able to effectively establish an emotional relationship with customers. They compete with each other with the quality of watches that they make for example; Rolex provides a variety of choice for their customers and provides their wants and desires. This includes; by making their watches handcrafted, and putting diamonds into their watches to make it more luxurious etc. Another way for them competing is level of service provided. If a customer comes to Rolex they will ensure that they provide insurance and great level of customer service. This will increase repeat-purchase and brand loyalty among their customers. Rolex is considered untouchable in its position as the world’s leading luxury watch brand both in terms of industry prestige and its

Below their slogan for the ad, there is an explanation of what their watches go through on a daily routine for the pilots and for those who use the watch daily. There is a list of four locations around this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To top off the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto the page followed by the main slogan, “Instruments for Professionals”. The watch itself, the Super Avenger II; the black dials accented by white face plates, hints of red and blue compliment the watch. The band, a stainless steel showing off a matte silver color, shows a shine that is not offered by many. Watches of this caliber offer a level of quality and expertise and they are marketed to such a level so that the readers of Fortune Magazine can experience.

For the purpose of the this paper I will be covering the topic of persuasion in media and other such forms of it. I will be going over the six principles of persuasion that was coined by Cialdini and showing how businesses and other corporations have been using them in out tv commercials, print ads and other forms of media. I will demonstrate this by covering a 2003 print ad by nintendo to make their fresh off the market GameBoyAdvance appeal to a broader and, most importantly, older audience in the late months (November) of 2003.

However, this does not prevent some companies and parties to advertise their products in one or more of those ways. There is always of question of how advertising manipulates people’s desires and the answer lies within the collocation of language and audio-visual impulses. A human brain can cognitively comprehend what is uttered through language. The language in its turn can include audiovisual imagery, which is the main thing that manipulates people into buying products. Words in advertising are carefully selected because the advertisers do not impose their advertisements on the potential customers as they might react to its message in a negative way. Advertisers use something called illocution, the main objective of which is to persuade the consumer in such a way that they eventually buy their product. The illocutionary acts can be of the following types: assertives, commissives, directives, expressives and many others. As Van Dijk (2001: 352) states advertisers control the context first and decide what is going to be launched and advertised, when, how and to whom. The following paragraph will reveal various, most important mechanisms which advertisers use to manipulate by means of persuasion.

Speaking of the logos of the article, it is important to mention that this commercial used the paradox as the rhetorical device so that it is complex to talk about the logical flow of arguments that they present. Their paradoxical choice figures, their game