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Coleman Art Museum Case Study: Coleman Art Museum

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The average income is $413,585 and the total after eliminating the 15% would be $486,570.58. Another recommendation would be increase the public awareness about the museum and build up a strong image. When it comes to publication, the museum spends an average of $480,047 annually. Most of the museum’s efforts and expense is for advertising and promoting for special exhibitions and events only. The museum should get the advantage of the allowed budget and invest more in publication. Coleman Art Museum’s staff should emphasize on the importance of advertising and promotion for the museum during their meeting with the board. Increase the public awareness would increase museum visitation and conversely increase new members joining the museum.

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