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Chlorox Case Study

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The Chlorox Company in 2008 essentially entered into a relationship with the Sierra Club during it's launch of the Green Works line. This was the first time a product line was endorsed by the Sierra Club, which in turn provided a boost in sales for the new product line. Now, had this been a legitimate shot at endorsing an environmentally product and nothing else, this would have been a legal and ethical action. However, millions of dollars in donations were subsequently made based on annual sales of the product line. That being said, these actions must be considered legal and unethical as there is nothing illegal in the donation of money, however, it seems ironic that the donations appeared to be in conjunction with a form of a kickback for

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