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Challenges Of Lincoln Electric

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Table of Content

Introduction …………………………………………………………….………,,…………pg 2
Lincoln Electric business model and employment system……………………………….…pg 3-8
Lincoln business model to other business…………………………………….,……….…….pg 9
Lincoln Electric approach to employment and incentive in other country……………….….pg 10
Challenges faces by Lincoln Electric ……………………….…………...................…... pg 11-12
Conclusion………………………………………………………………………..………….pg13
References ……….………………………………………………………….………….pg 14-16

Introduction Lincoln electric was founded by John C. Lincoln in 1895 with a minimal amount of capital investment of only $200. During the early period of the company, Lincoln electric produce and sell electric motors that was design by John himself. In 1907, …show more content…

These five models consist of overall strategic, having a clear philosophy value, giving compensation to their employees, the leadership skill as demonstrated by their top management and lastly, communication between the higher management to the lower management.
Lincoln Electric’s business model Explanation

Overall Strategies Reducing costs
During the inflation, Lincoln had reduce their price of electrodes, Originally sold at $0.16/lb. in 1929 were selling for less than $0.06/lb. by 1942.

Expanding market share
In 2007, Lincoln electric invested in expanding its global manufacturing footprint, one of the largest undertaking in its history, constructing and upgrading 10 plants throughout the world and thru acquisition of Vernon Tool company, which is a manufacturer of computer-controlled pipe cutting equipment, expands Lincoln’s automation solutions meanwhile acquisitions in china and Poland further tighten the grip of Lincoln electric global market position (Lincoln Electric …show more content…

Porter five forces is the best choice to understand a market before entering it. Porter five forces peek at the strength of 5 vital forces which affects the business competition. These five forces are Supplier power, Buyer power, Competitive rivalry, the threat of substitution and the threat of new entrant (Analyst 2015).
Supplier Power Firstly, Supplier power in porter five forces refers to how easy it is for supplier to increase price of inputs. Fewer number of supplier choices means that supplier power is higher (Analyst 2015). Lincoln Electric must choose their supplier wisely because choosing the right supplier means that they would be able to maintain their cost and main competitive advantages in India.
Buyer Power Secondly, Buyer power in porter five forces refers to how easy it is for the customer to bring prices down. The higher the number of buyer means that the buyer power is higher (Analyst 2015). Lincoln Electric must attract customer in a unique way to win over customer that are already purchasing from their competitor.
Competitive

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