Case Study : Planning Market Research

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research.

a market review report that includes detailed research organised under the headings listed in the procedure.

At the end of your presentation you should seek feedback on your presentation and the planned market research, including

My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are:

Write a detailed report on the procedures followed in your organisation to conduct market research.

The sample plan in this document is provided as a guide only. Please apply your ideas to this guide, and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment.

c) Defining the objectives of the research it is important in this stage of the market research to avoid studying the wrong thing. Basically here the manager define what information he needs, when he need it and makes a statement of the purpose of the research.

The types of data that could be used in relation to the planned market research e.g. quantitative and/or qualitative and primary and/or secondary

| |Write a 700- to 1,050-word paper in which you describe the importance of marketing

The presentation I made before you and my classmates is aiming at give you a briefing about the market research I planned for “Ring The Bell” company. This company is in food field that provide online ordering and delivering services to customers who want to have their meal to their door step as soon as possible. I stated clearly in the presentation the importance of this market research and resource that I may need for this market research and the objective of this market research. I also made some changes to my market research objective. I think in the market research we also need to consider our competitors’ information and common practice in the food delivering market, so that we can compare our strategy to theirs to make our performance more efficiently.

Our company wants to change and present a new product. So, we have collected information through thorough interviews. We complete a survey of the market to have a clean idea about market, our customers demand, needs and wants. This information supports us to know about the current market and estimates of our new

Showcase your awareness of who is the customer for the particular business and the value proposition offered. You also want to touch on the competition in the industry.

The Market Process involves extensive research (Primary, Secondary, Qualitative and Quantitative) which is important in understanding the required needs, features and specs of customers. The various types of research undertaken are as follows: