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Case Study Of Reliance Communications

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Reliance Communications Limited is the flagship business of Reliance Anil Dhirubhai Ambani Group. It is one of the foremost telecommunications service providers in India. The Company acknowledges having a customer base of above 118 million that includes 2.6 million individual overseas retail customers. Rcom does business with over 39,000 Indian and multinational corporations and over 290 global, regional and domestic carriers.
Reliance Communications has pan-Indian presence in next generation, integrated, convergent digital network that supports best-of-class communication services, covering over 21,000 cities and towns and over 400,000 villages in India. Reliance Communications owns and operates the world's largest genY IP enabled connectivity infrastructure, comprising over 280,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. It is also the only company to employ dual technology, GSM and CDMA, operator in India. Its revenue stands around USD 3.3 billion. Chaired by Anil Ambani, Rcom is headquartered in Mumbai, India.
Mission-
• To attain global best practices and become a world-class communication service provider - guided by its purpose to move towards greater degree of sophistication and maturity.
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Rcom was commissioned on 28 December 2002, the occasion of Late Ambani’s 70th birthday, laying 60,000 kms route of fiber optics. It also launched CDMA operations in same year in 22 circles. In 2008, Rcom launched GSM services. Since 2010, Rcom is into business of providing 3G services in 13 circles including Delhi, MP, and Punjab etc. On 31 January 2013, Reliance announced its partnership with Lenovo to market co-branded android smart phones in India. The company now employs 8500 people and is a listed company in BSE and

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