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Case Study Of H & R Johnson

Decent Essays

4. Sales Promotion

The Company does its Sales Promotion through various ways such as
1. Creating Brand Awareness
2. Organizing Trade Fairs
3. Attending Exhibitions
4. Arranging Distributors Conferences

The coverage is talked about in the next segment:
• Target:

At present H&R Johnson (I) Ltd is targeting 30% growth of its network to the rural markets in India, the rural class contributing to 25% of the total turnover.

• Focus:

Modern Retail Channel is mainly focussed by H & R Johnson Ltd. The showrooms are named ‘House of Johnson’ which are showcasing the complete range of products for the upper and middle-upper class of the market, while the ‘Tile Bazaar’ targets the lower middle class segment.

5. SALES PROGRAM:

 Training Programs: …show more content…

Personality development programs
2. Counselling
3. Seminars
4. Presentations
5. Communication development programs
 Performance Appraisal:
Performance appraisal is the systematic, periodic and an impartial rating of an employee’s excellence in matters pertaining to his present job and his potential for a better job”
• Objectives of performance appraisal in H&R Johnson (I) Ltd
Data relating to performance assessment of employees are recorded and stored for several purposes. The main objectives are
1. To assess the effect of promotions based on competence and performance
2. To confirm the service of probationary salespeople while completing the probation period satisfactorily
3. To assess the training and development needs of the salespeople
4. To decide upon a pay raise
5. To assess the relationship between superiors and their subordinates
6. To assess whether HR programs like training, selection and others have been effective or not

• Effect of performance Appraisal in H & R Johnson:

For the sales people, they are conducting the appraisal program for their positional development. In appraisal program, timely work, attendance, absence leave, LOP (letter of permission), lagging in work, all these things are evaluated.

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