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Case Study Of Aroma Gourmet Coffee Roastry

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1.1 Background

In 2012 Aroma Gourmet Coffee Roastry was established and expanded by Rael Shiller. The brand claims and proves to provide the best quality freshly roasted coffee in Pretoria. Freshness, roast quality and bean quality separates Aroma from its competitors’. Their specialty includes a full menu, gourmet coffee, waffles and ice-cream.
Aroma expanded their brand in 2015 when they opened a restaurant, ice-cream and waffle lounge in the Inshere Centre situated on 4 Graham Road near Silver Lakes as seen in Figure 1.

Figure 1- Aroma Gourmet Coffee Map

This restaurant has an old industrial interior design theme and the red colour that reoccurs throughout the restaurant not only attracts more customers but also serves as an essential trademark of the Aroma brand, for example, the red …show more content…

These facts all support and motivate my project as I will investigate:
• The feasibility of wind turbines
• The advantages of going greener
• The financial benefit of wind generated electricity

1.3 Project Aim
The main aim of the project was to determine the feasibility of converting already existing fans used by Aroma as seen in Figure 4 (own design) into energy generating wind turbines shown in Figure 5 (own design). The aim was then to:
 Monitor wind speeds in area to confirm that generating power is possible.
 Calculate the purchase and operational costs.
 Predict the financial benefit of small scale wind turbine system.
 Compare the advantages and disadvantages of Aroma going greener.
 Create awareness amongst industrial engineers about the future of green energy.

1.4 Scope
The scope and project approach will be followed by a literature review which will discuss the variables mentioned in the Figure 6 in detail and identify the factors which contribute to the efficiency and possibility of installing a wind turbine

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