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Case Study: Cambridge Medical And Rehabilitation Center

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Cambridge Medical & Rehabilitation Center is the UAE’s leading rehabilitation and long-term care provider, and there are four factors that helped Cambridge Medical & Rehabilitation Centre reach this extraordinary admiration. The four factors are place, product, price and promotion. “A Product is an item that is built or produced to satisfy the needs of a certain group of people.” (The Marketing Mix 4P’s and 7P’s Explained, n.d.)Cambridge Medical and Rehabilitation Center is gorgeously decorated with all the needed technology at same time it provides a friendly and homely environment to its patients. The Center is highly qualified because of the various facilities and programs that it provides to its patients (consumers) that satisfy …show more content…

3) Vent Weaning program – the very unique invention in helping patients on ventilator wean off the machine after their medical condition is stable. 4) Outpatient clinic/ appointments for discharged patients and new patients who don’t need intensive rehabilitation. Some conveniences that the consumers or patients can have at Cambridge are as follows: Wi-Fi, LCD TVs, Cable and phone facility presented, a dining area that caters to every patient’s diet be it needs or preferences, diverse entertaining and get-together programs, exquisite outdoor surroundings and courtyard and vacation occasions. (Facilities , 2016) The Price means the cost of the product that customers pay for their treatment or buying a product. “Cambridge Medical & Rehabilitation Center is a portfolio company of TVM Capital Healthcare Partners, an extremely concentrated private equity and growth capital firm focusing on making growth capital and merger investments in corporations which already are, or aim to convert, leaders in the healthcare markets of the Middle East and North Africa (MENA), India and Turkey” (Cambridge Medical & Rehabilitation Center extends renowned long-term care and rehabilitation services to Al-Ain,

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