Introduction In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
• Describing my organization’s history and major competitors.
• I will explain the current situation of my organization in the market.
• I will conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Additionally, to the SWOT, I will choose three areas and why they are essential to the strategic plan. I will also, use theories that support these three areas.
• Lastly, I will explain my method to determine the level of success for my strategic plan.
The organization that I choose for my strategic plan is BoatUS. As I am currently serving in the United States Coast Guard, I am very familiar with companies that work near or on the water. Boats and other recreational vessels that operate on the water are also a passion of mine so I have interest in this subject for when I retire from the Coast Guard.
Body BoatUS is an organization that offers a variety of services to the recreational boater. In fact, they are the largest organization of its type in the United States with over 500,000 due paying members. Founded in Richard Schwartz in 1966, it claims to serve the interest of the recreational boaters in the United States. Some of the services that they include are towing,
Selecting the most appropriate strategic plan is essential for an organizations continuous growth and development. Specifically, looking at the health care industry, Cedars-Sinai Medical Center is a world renowned medical facility, that provides high quality health care services to their patients. This consists of everything from direct patient care to research studies. As a non-profit organization, Cedars-Sinai Medical Center is still a revenue generating business. With that being said, as a business they are required to analyze various tendencies in order to make the best decision that is most beneficial for the organization, the patients and all other stakeholder’s. By identifying Cedars-Sinai Medical Center’s
Every organization should have a strategic plan to achieve its goals in a limited time period, the strategic plan has many variable models. The strategic planning process that we studied needs a collaboration between the organization’s staff, board members, and strategic plan committee. This strategic planning process has ten guide steps.
The paper will be divided in three sections per instructions: performance, evaluation, and growth plan. Each section will be written in the first person, to reflect the author's personal view and opinion.
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
SWOT analysis allows for the creation of a plan of actions that is necessary for using a company’s strengths and for minimizing the effect of its weaknesses in order to increase the company’s opportunities and lower the risk of threats (Kolbina, 2015). Further, the SWOT analysis determines what assists the firm in accomplishing its objectives, and which problems need to be minimized to achieve the desired results. For instance, where the organization is currently at, and where it may need to be in the future.
Understanding not only the strengths and weaknesses but continuing to identify opportunities and potential threats is an important first step to building a solid foundation. Refer to Table A1 for a visual of the SWOT analysis. (Mind Tools)
BoatUS – Boat Owners Association of the United States – is the oldest and largest Membership association of boaters. We pride ourselves in offering service, savings, and representation since 1966.
Primarily, one must consider how to prepare adequately and constructing a strategic thinking and decision-making. Secondly, optimizing a SWOT analysis can also help identify challenges, weaknesses, and threats to an organization. Bryson (2001) stated in order to determine internal strengths and difficulties for the organization to monitor resources (inputs), present strategy (process), and performance (outputs). In alignment with an organization's structure, new opportunities are identified and achieved through short, long-term goals, and integrating a SWOT analysis. The SWOT analysis allows one to explore the organizations, environments opportunities, along with threats, organizational strengths, weaknesses and challenges. Granted, organizational shift and cultural changes within the ARC also has caused for accountability and transparency to emerge, which is also a challenge. However, continual goal setting for the entity will provide thorough guiding principles to overcome challenges and view how future performance plans will fit within the mission of the
A company is known for the product or service that it provides to its customers. To ensure the customer receives a quality product or service a company must create a mission statement that identifies the product and market. A vision statement for the company is also created to express what the company is striving for in the
For most organizations, the principal representation of their strategic dimension is their written strategic plan. The plan articulates the organization mission, vision, values, goals, and objectives and the motives behind its decisions and actions. However, written plans should be used as strategic guidelines not as a blueprint that has to be followed. Although there are many ways to construct a strategic plan, to be useful and effective it must answer the following questions:
The organization that I chose to do a strategic plan on is my wife’s business “A Piece of Jamaica”. It’s extremely small right now, she is currently running her business out of our home, I will be discussing the products that she will be selling and the possible competitors that her company many face in the near future. I will be explaining its current situation in the market and develop an S.W.O.T to distinguish its potential growth and find ways to make it better. I will develop and implement a strategic plan that will assist in the betterment of this company.
Ronald Recardo is a managing partner at Catalyst Consulting Group LLC. He has over thirty years of experience and has written several books and have written several articles that are about work in utilities, life sciences and devices. The main purpose of his career is to help give companies a perspective of how they are doing with innovation, customer feedback, and analyzing and setting goals—strategic planning. Recardo says the strategic planning is “a formalized, data drive process used by senior management to chart the future direction of the organization and create a competitive advantage.” Using this knowledge a company can develop into a successful and thriving company.
Bell-Mart researches its competitors in the retail industry. This will help better focus the business production and service efforts. Gathered information on service trends will benefit the development of the company. Also getting feedback from front line or seasoned employees can help bring a whole new perspective.
As a company of this size, corporate planning is a vital function to deal with external and internal factors, in which, the company's goals or objectives are achieved. In addition, a well-defined strategic planning implemented will be the guidelines in dealing with each factor, such as, globalization, innovation, and
Henry Tam enthusiastically joined the MGI team, he thought of himself to be a valuable asset. After attending the first few meetings, Henry realized how unorganized and dysfunctional the team was. Some of the issues at MGI were lack of cohesiveness, leadership, communication, and an ethnic superiority complex. The team is not working well with each other and struggling with personality conflicts’. I will provide an in-depth analysis and recommend actions the MGI team can take to remedy some of the issues they are experiencing