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Internal And External Factors at AAM

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AAM Internal/External Factors American Axle & Manufacturing (AAM) was formed in 1994. AAM is one of North Americas' leading providers of drive train components for the SUV market. AAM is the largest provider of Driveline systems in the United States. AAM has five manufacturing plants in the United States as well as other plants located in Mexico, Brazil, and Scotland. AAM also has offices in Europe, Asia, and the Pacific. As a company of this size, corporate planning is a vital function to deal with external and internal factors, in which, the company's goals or objectives are achieved. In addition, a well-defined strategic planning implemented will be the guidelines in dealing with each factor, such as, globalization, innovation, and …show more content…

Americans have been ideologically averse to government involvement in their lives, especially in the world of commerce. The domain of 'private enterprise.' The theory was that firms competed against other firms in open markets. The Japanese and other cultures have shown that this view of the world was not only unrealistic, but also a handicap. There are many firms cooperating with one another and with the government that have emerged to become fierce competitors. Globalization has clearly enriched the rich in the industrial worlds of Asia, Europe, and North America. At the same time, it has widened the gap between rich and poor both within and among countries. AAM started to be globally competitive in 1996, when the plant in Guanajaunto, Mexico was built. AAM had the vision that to be globally competitive, companies must develop business opportunities within the country they choose to do business within. AAM has gone on to build plants in Europe and Brazil. Although some external factors are uncontrollable, innovation is controllable. Today's ultra-competitive automotive marketplace demands superior product, process and systems technology. It requires people with in-depth technical know-how and a spirit of innovation. The results are

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