BUSINESS MODEL AND STRATEGIC PLAN 13
Business Model and Strategic Plan Part I
BUS/475
Castle Dong
September 15TH, 2014
Brian Gahan
BUSINESS MODEL AND STRATEGIC PLAN 1
EXECUTIVE SUMMARY
In today's economic environment, businesses and corporations must meet the customers' demand by create differentiable value. To achieve this goal, organizations must have clear Mission and Vision statements to lead the way, also a certain synergy between innovation and strategic planning. This paper introduces the " Self served coffee machine" as a new division of Starbucks Coffee Co. and the detailed analysis on the SWOTT. The balance scorecard will list the new division internal and external' objectives, also how is this new innovation help the
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This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency.
MISSION VISION AND VALUE
Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.
SWOTT ANALYSIS
Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan
The Starbucks mission statement (“Our Starbucks Mission Statement,” 2011) comprises two important elements (a) an overarching statement of purpose, and (b) a set of “guiding principles” that interpret the meaning of the mission statement relative to six important aspects of the company’s business model (See Appendix for a complete description of the Starbucks mission statement). The overarching mission statement – “To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time” – explicitly conveys the firm’s intent to extend its global presence
The organization strategic plan consists of addressing clinical quality, growth, and becoming a larger part of the community, and providing long term value. The annual report states the following strategic goals (Bon Secours, 2012):
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks has lived up to that motto each and every year and with such great numbers and great feedback the company keeps on growing in the right direction. Starbucks is well known around the world for delivering fast, efficient coffee in all forms. From their frappachino’s, to their brew coffee and ice tea they are definitely the set example that other company’s in their area follow. They live by six principles that they practice each and every day they represent there coffee which has always been there passion to deliver
A successful strategic plan must be based on the company 's mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. It will also analyze how the vision, mission, and values guide the company 's strategic direction. Finally, it will evaluate how the company address customers needs and how
Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status
starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One
The mission and vision statement along with the values and objectives will set the foundation for the strategic plan and will assist in executing it. The statements, values, and goals made by JJ’s Auto Restoration provide everyone with the basic direction the company plans to go and ensures that everyone is informed of the company’s goals and their plans to be the leading restoration company in San Antonio and surrounding areas. The owners and employees work hard to provide excellent customer service by maintaining their focus to repair, replace, and restore all
When it comes to a successful company or organization, having a mission, vision and valuable actions end up making an organizations strategic plan. Companies continue to have their corporates in their businesses use tactical strategies and make them into pursuable goals to be reached at the end. While researching for a business to write about I came across a very popular retail store by the name of Kohl’s and will be discussing different areas including the mission and vision statement of each different document that will end up being useful to the company when developing some sort of difference when being compared to other retail stores that will end up making them stand out at the end. Kohl’s
The mission for its customers is to promise. Managers firmly believe that sellers should have a good relationship with their customers, and always put their customers in the first place. The mission for its stores is to have sense of home. Hopefully, stores can help customers get out of their busy world, and relax for a moment with friends. The mission for its neighborhood is to lead with responsibility. Having a good connection with the neighbors benefits the partners, the customers, and the community. The mission for its shareholders is meeting profitable. The success of a company is due to its shareholders. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Our Starbucks Mission Statement). One person represents people; one cup represents Starbucks; one neighborhood represents friend. Starbucks brings people a feeling of connection.
input the company’s mission statement: “to establish Starbucks as the premier purveyor of the finest
coffee in the world. The goal of Starbucks is to establish the company as the premier purveyor of the finest coffee in the world while maintaining the organization’s uncompromising principles. In addition, Starbucks wants to develop its brand beyond being the preferred outlet from which to purchase coffee to becoming the preferred consumer brand.
business model may seem, there is plenty of hard work invested and financial risks taken to grow
Starbucks is the worlds leading specialty coffee retailer. The company produces a wide range of beverages as well as various confections and pastries. With over 17,000 stores world wide one would have to wonder why a successful company like this would need to form a strategic plan. In this world there are no guarantees of success for businesses. Each company must be able to form a successful marketing strategy and must be able implement their plan effectively. In this highly competitive global environment the overarching
“Starbuck’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (as cited in Our Company, 2014). Starbucks vision is to “Establish Starbucks as a premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Shah, Hawk, & A, 2011) In order to perform our mission and see our vision we must conduct business by the following values:
Strategic planning is the process of gathering information from stakeholders, market players, professional entity, and government agency. The purpose of gathering information is formulating a realistic and a workable framework that any organization can implement and work with. Evaluation of information is a key aspect in determine the kind of plans that the organization wish to a chive over certain a period. Strategic planning ensures the implementation is, crafted well, and parties involved be acquitted with it. Developing a good Strategic plan helps a company to implement its missions and visions effectively, and helps the company to evaluate