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Business Analysis: The Boston Celtics

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When informed about this assignment, I immediately knew that I wanted to do an organization that was closely linked with basketball. In result, I choose to do the organization of the Boston Celtics. The Celtics are a prestigious organization that has been one of the greatest organizations of the NBA (National Basketball Association). After furthering my career in basketball, I would enjoy working for a sports team as a marketer or at a division one school as an athletic director. The tool I decided to use was the Porter model, which deals with all external aspects of an organization. I used this tool because it helped me receive a better understanding of each force related to sports and their organization. The model includes five forces, which are overall industry rivalry, …show more content…

Each of these forces helps analyze each SWOT category in an external aspect. The overall industry rivalry help me analyze the “S” in SWOT by bringing more fans to watch great players play a competitive game. Barriers to entry assisted in the “O” because barriers to entry are capital costs, which could be opportunity to expand their organization. The buyer power aided in the “T”, which is giving the consumers what they want in this case they are the fans. This could cause a threat because if the team begins to loose, the fans will stop coming therefore decreasing in the organization’s revenue. Additionally aiding in the SWOT analysis is the supplier power, which helps analyze the “W” also. Weaknesses in this force are loosing athletes. Lastly is the threat of substitutes, which aided in the

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