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Business Analysis: Best Buy

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The company chose to discuss is Best Buy. Best Buy was founded by Richard Schulze in 1966. It was originally called Sound of Music before it changed to Best Buy in 1983 (Best Buy, 2016). The company is a leading provider of technology products, services and solutions (Best Buy, 2016). Given that this company strives to keep up with trends in technology, they keep their mobile applications up-to-date as well. Best Buys mobile app is successful and has more than 5 million downloads. I believe the app is successful because of design and content. The design is well done because it is simple. It has a dropdown box as well as a horizontal shopping menu. It has pictures that correspond with each department in Best Buy. For example, a picture of …show more content…

If you text “APP” to 332211, you are able to download and use the Best Buy app without searching for it through the Google Play or Apple Store. Once the consumer has downloaded the app, they can use bar code, QR code or product scanners to enhance usability when searching for a product. After you have found the product you are searching for you can go to the ratings and comment section to see how other customers feel about this product and their experience with Best Buy. This creates a bond between the customers and the store because they can express how they felt about the product, which makes it easier for others to determine whether or not they want to purchase the same product. The app enhances ease of use through the live chat customer service option because those who may be uncomfortable talking on the phone can chat via the app. The app also uses location services to keep the customers informed on the nearest Best Buy location with the store hours listed. The design is a simple blue on white background with a plain font, but bold when necessary. It is easy on the eyes. All of these attributes work together to create a nice experience for the user, which will bring the back in the future, creating brand loyalty. As for areas of improvement, I did not find any that stood out to me because the Best Buy mobile application was easy to use and had many feature to improve the user experience with a simple, yet effective

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