The company chose to discuss is Best Buy. Best Buy was founded by Richard Schulze in 1966. It was originally called Sound of Music before it changed to Best Buy in 1983 (Best Buy, 2016). The company is a leading provider of technology products, services and solutions (Best Buy, 2016). Given that this company strives to keep up with trends in technology, they keep their mobile applications up-to-date as well. Best Buys mobile app is successful and has more than 5 million downloads. I believe the app is successful because of design and content. The design is well done because it is simple. It has a dropdown box as well as a horizontal shopping menu. It has pictures that correspond with each department in Best Buy. For example, a picture of …show more content…
If you text “APP” to 332211, you are able to download and use the Best Buy app without searching for it through the Google Play or Apple Store. Once the consumer has downloaded the app, they can use bar code, QR code or product scanners to enhance usability when searching for a product. After you have found the product you are searching for you can go to the ratings and comment section to see how other customers feel about this product and their experience with Best Buy. This creates a bond between the customers and the store because they can express how they felt about the product, which makes it easier for others to determine whether or not they want to purchase the same product. The app enhances ease of use through the live chat customer service option because those who may be uncomfortable talking on the phone can chat via the app. The app also uses location services to keep the customers informed on the nearest Best Buy location with the store hours listed. The design is a simple blue on white background with a plain font, but bold when necessary. It is easy on the eyes. All of these attributes work together to create a nice experience for the user, which will bring the back in the future, creating brand loyalty. As for areas of improvement, I did not find any that stood out to me because the Best Buy mobile application was easy to use and had many feature to improve the user experience with a simple, yet effective
Topshop also have an app for all smartphone, where customers can use to also purchase item, gather information and so on, this is very effective for their customers because this give their customers the advantage to shop from anywhere, during business hours.
These offerings are, in part, a way to offer a tangible lure the uninitiated customers by allowing them to interact with Amazon’s technical platforms, such as what is done in Apple store. Moreover, Amazon is exploring the use of Amazon Go stores. The Amazon Go stores are a kind of convince store concept that will allow a shopper to swipe a code on his or her mobile phone at the entryway turnstile, and then simply pick up and take whatever item they wish from the store, those items being automatically added to their digital cart and immediately paid for when they leave the store. (Robischon, 2017) These types of brick-and-mortar store fronts are very different than what is offered by Walmart and are ways for Amazon to establish a physical approach of retail to best satisfy the customer. This innovative focus should play dividends down the road as instead of simply opening one type of store across the United States, such as what other physical retailers are currently doing, Amazon is seeking to break the proverbial retail ceiling and transform how consumers shop. It may take some time for Amazon to catch Walmart as the global retailer; however, through innovation and making the shopping experience easier, quicker, and more enjoyable, Amazon will most certainly overtake
Best Buy Co., Inc. is a multinational company in the United States and it deals, with consumer electronics, and accounts 19% of the business. The company also operates in Mexico, Puerto Rico, China, and Canada. Some of the subsidiaries of the company include CinemaNow, Geek Squad, Pacific Sales, and Magnolia Audio Video and operates in both Future Shop label, and Best Buy in Canada. Best Buy Co. Inc and its subsidiaries operate more than 1,150 stores internationally and domestically. The company also operates more than 100 “ZoomShops” or Buy Express Automated retail Stores, operated by the Zoom Systems, in both malls and airports in the entire country of the U.S. The company is headquartered in Richfield, Minnesota, U.S (Scott,
In this industry Economies of scale reaches at global level while Best Buy fulfill customers demand on National level as per culture and choice of countrymen. As this industry becomes very grooming industry that’s why level of competition not only increased but also it reaches at
Arriving at the crime scene, it was behind the Knoxville Zoo. It is wooded everywhere and looked deserted. There were mattresses and used condoms lying around in the woods (Thomas Dee Huskey, 2012). When I was searching around I saw Thomas Huskey with a young woman in the woods. Huskey would tie up his victims, have sex with them and steal their jewelry and money (Thomas Huskey, 2017).
Additionally, I’d recommend Target enhance their smartphone application and make it their goal to create a differentiated shopping experience for their customers via the smartphone app (Wahba, 2014). Lastly, similar to Walmart’s Savings Catcher, the app should electronically complete price comparisons for customers with other competitors in the area and automatically award customers credit that can be applied to future purchases from Target’s smartphone app or website (Walmart (U.S.A), n.d.). Leading – Drive customer awareness and downloads of the smartphone app by leveraging existing TV, print, web, and other advertising. I’d also recommend that all frontline management and associates, particularly cashiers energetically inform customers about the enhanced smartphone app and its new features. Furthermore, Target would launch a contest for all store employees, select daily winners recognizing employees that effectively inform customers about the app, and have associates share best practices via Target’s internal employee social media
Best Buy is one of the best electronic retailers in the North America and the leading name in the electronics industry. Best Buy has more than 4000 stores within U.S., Mexico, Canada, Turkey and China (Hoffman, 2010). Best Buy practices differentiation strategy by using customer centricity model that provides end-to-end service. Best Buy was first established in 1966. They changed their name from “Sound of Music” to the “Best Buy” in 1983. Globally, Best Buy has made great business by increased market share and acquisitions of companies. They acquired companies like Geek Squad, Magnolia Audio Video, Pacific Sales and most recently The Future shop.
Best Buy started in Minnesota in 1966 as Sound of Music, Inc. and began as an audio components retailer, but with the introduction of the videocassette recorder in the early 1980’s it expanded into video products. In 1983 Sound of Music officially changed their name to Best Buy and began using mass-merchandising techniques, which included offering a wide variety of products under a “superstore” concept. In 1989, Best Buy changed their retailing methods by introducing a self-service, noncommissioned, discount-style store designed to give customers a variety of consumer electronics, home office products, entertainment products, appliances and
Best Buy not only does business-to-consumer but also on business-to-business sales. This allow them to generate revenue from another market.
Best Buy is the world’s largest consumer electronic retailer with over $40 billion in revenue, 1,300 stores and 150,000 employees at the end of 2008 with a US market share of 21% (1). Best Buy’s humble beginnings go back to 1966 in Saint Paul Minnesota where a small audio specialty store named The Sound of Music was opened. Over the course of the last 43 years the world of consumer electronics have changed tremendously, but the one thing that has been successful in the growth of the company is Best Buys approach to meeting the consumer’s needs.
Introduced in Week 3 my company, ZapIt Incorporated, has created a smartphone mobile application, to be used by consumers to make grocery purchases and leave without having to wait in a checkout line. The ZapIt team strongly believes this application will be a game-changer in the
After the Civil War the American economy became more and more industrialized, with many people and immigrants moving from rural areas to urban areas to find work in various industries. As a result of this rapid industrialization in the late 1800’s and early 1900’s, there were many issues with this rapid growth. These problems included: unsafe working conditions, low wages, and very little representation for workers rights.
In the Millennium year, Best Buy launched “Bestbuy.com”, and diversified products, which includes large appliances, Hi-Tech products, and digital contents were sold online.
You indicated many great observations about Best Buy. To be honest, I see Best Buy as the first place to go and play with new technology or when I need an advise of "experts" to decide what device to buy, even though I always go online and find information by myself, I just find it helpful. Also, I check prices online and see which entity offers a better one, and if I want to avoid shipping and Best Buy has my final selection, I request a price match. Of course there's a policy, but the good thing about Best buy is their matching price system because attracts more customers, increase traffic, but not sure if this represent a big financial threat.
Another area of concern is the fact they do not offer online store integration. In the digital age, an online store should be a given. But hopefully that will be something they would consider adding in the near future. And then there's the fact that they don't offer a gift card option. Again, in the digital age, when everyone shops online and giving and using gift cards is so popular, we think they are really missing the boat on these