Building Brand Community on the Harley-Davidson Posse Ride THis case describes marketing techniques in the motorcicle industry, particularly Harley Davidson.

I have been a part of numerous groups throughout my high school FFA career, class officer and my time as a member of 4-H. Many of the groups I have been a part of have been very successful and productive. I am the former president of a 4-H horse club called Trailblazers. We host an annual Ultimate Horsemen’s Challenge Association, UHCA, race as a fundraiser. With great organizational skills, planning and overall politeness when speaking with potential sponsors, Trailblazers has hosted one of the most attended in the entire season for riders in the UHCA circuit. Over the last three years, our number of horse and riders has almost doubled in size, our selection of prizes has expanded thanks to loyal sponsors, and we have such an increase enough

They would buy them at auction and use them for personal use. However with selling wild horses to the public and allowing them to use the horses however they want will go against the The 1971 Wild Free - Roaming Horses and Burros Act. Another drawback to this idea is the horse activist won't be so pleased with this. Selling the horses will generate money to pay off some of the expenses for taking care of the horses.

How can Harley Davidson marketing and sales, personnel interact with its purchasing personnel to further strengthen the supply chain and improve customer loyalty?

Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2010). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been

The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson brand and enhance the lifestyle experience of a Harley Davidson owner. This was the roadmap of the firm’s broad philosophy of getting close to the customer. There was a great need to address two main issues with respect to the brand.

The first strategy Harley-Davidson uses is customer focus. Harley-Davidson offers a wide range of products and services, from children’s’ tricycles, clothing accessories, and affordable motorcycles to more higher-ended luxury motorcycles targeting customers in all age groups. By allowing their customers to personalize and customize their motorcycles, this strategy helps build their second strategy, which is brand loyalty. Other strategies that help build brand loyalty and selling dreams are to have groups, such as the Harley Owners Group (HOG) and the Buell Riders Adventure Group (BRAG), so they can emphasize to their customers that everyone is welcome to join its large extended family for riders,. Their value is: “Tell the truth. Be fair. Keep your promises. Respect the individual. Encourage intellectual Curiosity.” (Harley-Davidson web

One weakness they have is the high prices of their models when compared to their Japanese counterparts. It seems that they could increase their market share if they could produce a less expensive model without compromising the quality of the model. A major strength they have is their name recognition and the activities available for Harley owners to interact with each other. Groups such as the Harley Owner’s Group (HOG), and the Buell Riders Adventures Group (BRAG) often sponsor rallies for their members.

The fans, the bulls, the broncs, the calves, the best riders in the country, over one million dollars at stake: this is the rodeo. Well over one hundred animals compete in one rodeo event. A major concern is the health and well-being of the animals that compete in the top rodeos all across America and the world. Many people are concerned that certain tools and techniques are used to hurt and provoke the animals. They are also concerned that there aren’t enough rules and regulations to protect these animals from cruelty.

As pointed out in the video, Harley Davidson is fully committed to fostering and growing the women motorcyclist market. Women today represent a large sector of the workforce, enjoy higher incomes than 20 years ago, and possess more disposable income. Furthermore, women are much more empowered than ever before and are encouraged to exercise their freedom of expression and individualism.

Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley, the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes, especially while under the ownership of AMF, whose decisions almost destroyed Harley-Davidson. They have also made an inspiring come back, recapturing their share of the market and more. Harley-Davidson has managed to attract all sorts of riders including motorcycle “rebels”, women and blue and white color workers. In fact, in our church small group there are two

Donald Trump’s political popularity is fueled by the non-stop media coverage that follows him daily. He’s portrayed as a cocky entrepreneur that will get his way no matter what and a big portion of his popularity came after he said “I will build a great wall—and nobody builds walls better than me, believe me—and I’ll build them very inexpensively. I will build a great wall on our southern border, and I will make Mexico pay for that wall. Mark my words.” Those are some big words but this is Donald J. Trump people are talking about. Americans do not expect anything less from him because of the reality character that has been built up over the past decade. The problem with why he won’t disappear is because the media cannot

location of the nearest dealership, no other written message is conveyed. Instead, the company focuses the customer 's attention on the art

Ever since a young age, there has been a deep interest into studying childhood. Based on the long term interest of childhood, this course is ideal to further my knowledge. With core modules including: the psychological and sociological perspectives of childhood, university will build and enhance my previous knowledge. This will provide an advanced understanding of: children’s education, social right issues and many aspects of childhood.

Currently H-D is the leading seller of heavy weight motorcycles across the entire world. Because they are at the pinnacle they are the target for the competition. Some of Harley Davidson 's advantages are name recognition, brand loyalty, brand quality and customer loyalty (Hitt, Ireland & Hoskisson, 2013, p. 81). The company benefits by having “the made in America” image attached to its products. The image of a Harley rider and owner is one of a tough, independent, free spirit, ready and willing to take on the world type of man. The sound of a H-D motorcycle in idle or being ridden is unique and very identifiable.

“Brrrring” rang the alarm. When I woke up I had to take a shower. I woke up around 7:30am just before my grandma came to pick us up(my brother Chris, sister Megan, My mom, and I). We were going to Florida to go down to Disney. All of us are riding in two airplanes down to Disney, and this will be my first plane ride that I went on. My grandma picked us up at our house and the airport is an hour away from us. When we got to the airport it didn’t take long to get through the security to the wait room before we had to go on the airplane. We waited for about an hour for it to arrive and be al set to go.