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Building And Managing Magnet 's Partnership Program

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It was during my internships with print publishing companies when I realized the importance for companies to invest in digital media. I soon joined Magnet Media, a content solutions company that aimed to help businesses make this transition — specifically in social media and digital video. Following my internship, I was hired as a Marketing Coordinator and was able to use my analytical skills and creativity to prepare metrics reports and to provide social media strategy to Magnet’s clients. After contributing significantly to outbound marketing efforts and gaining hands-on experience with the company’s services, I was offered a position in Business Development. My ability to adapt and learn quickly allowed me to achieve instant success with a public relations firm in need of assistance with a client campaign. This partnership was a new type of engagement for Magnet, as most engagements were brand direct. I would then focus my efforts on building and managing Magnet’s Partnership Program. I was soon pitching the importance of content marketing and digital video to rooms full of high-level decision makers at brands and agencies. I loved meeting new people, learning about new businesses and technologies, uncovering opportunities for collaboration, and deepening relationships. My interpersonal skills led to repeat business and a growing list of clients. Although it took some time and persistency, I eventually grew the Partnership Program into a top

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