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Jordan Maleh Interview

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This past Thursday I had the opportunity to sit down and conduct a phone interview with Jordan Maleh. Jordan graduated from UConn in 2006 with a Bachelor’s in Sport Management and then his Master’s in Sport Management and Sociology in 2008. He currently works at the Big Ten Network in Chicago, Illinois as the Director of Digital and Consumer Marketing. As a graduating senior, this interview was very helpful to me because it gave me the chance to ask a professional in the sport industry, such as Jordan, questions about his experience at UConn and how he got his start in the sport industry and to where he is today.

Jordan began his college career at UConn in 2002. He is from New Jersey and was recruited to play baseball for the Huskies so …show more content…

“What really excites me is digital, especially in sports it changes every day…When I was at Michigan, the idea of digital had not really been there yet so I kind of brought that element to the table, it’s more prevalent now across universities” said Maleh as we discussed the role of digital marketing in sports today. It was great to get his take on this topic as we live in a society that is greatly impacted today by social media and the digital world and how we should be preparing ourselves for the role it will play in our professional careers. It was also helpful to understand his role as a marketing coordinator with the next. Being someone who is interested in sport marketing as a career, the position of a marketing coordinator is an entry-level position that may be available to me after graduation so it was wonderful to hear what the role really entails especially for such a popular organization such as the New York

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