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Building A Data Warehouse For Suite Spot

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Following up on the proposal to build a Data Warehouse for Suite Spot, the decision support team feels, the next logical step would be to invest some time on setting up an infrastructure to enable Suite Spot to do data mining on the centralized data warehouse.

What is Data Mining?
As explained by (Sharda, Delen, & Turban, 2013), Data Mining “is a term used to describe discovering or mining knowledge from large amounts of data”. Another interesting definition of data mining is “it is the use of the data from the warehouse to discover unpredictable patterns, trends and threats” (Kim, Lin, & Wang, ). Suite Spot has a distinct advantage over its competition, which is the massive amounts of data that we collect about our customers, i.e. people staying in Suite Spot hotels. If we can mine the data, understand customer behavior and then cater to their needs, Suite Spot can develop a competitive advantage over its competition, thereby improving the loyalty of our customers. A simple example of using data mining to turn raw data into information is shown below. Usually the data mining analysis is done by grouping commonly co-occuring things (Associations), discovering time-ordered events (Sequences), anticipating future occurences (Predictions), identifying natural groupings of items (Clusters) and finally, by uncovering generalizations to help classify items (Classification). These different type of mining usually take a lot of time and a good understanding of the business and

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