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Btec Business Level 3 Unit 3 Task 1

Decent Essays

Task 1

Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit.

The company from the private sector I have chosen is …show more content…

These adverts normally show families in LEDC’s like Kenya for example, that are in extreme poverty with barely and food or clean water, so they are struggling to survive, they show this normally at a time when families in the UK are sitting at home eating their family meal, so when they see this family with no food whatsoever they begin to have sympathy for them, and seeing that for just £3 a month they could sponsor this charity so the family they can see on their television could eat a satisfactory meal or at least food to survive.

Relationship Marketing: Oxfam

One way Oxfam have used relationship marketing is great customer service, all Oxfam employees and volunteers go through a various amount of training courses before they qualify to work at a branch or travel around the world to give aid to people in poverty. This is good because if someone walks into an Oxfam branch to maybe give some of their belongings to the shop so they can sell them or if they go and sign up to sponsor them they will be greeted with a smile and a happy tone, which makes the customer feel comfortable straight away, and of course if someone feels comfortable in a place where they are receiving a service they will want will to come back again to support this cause further because they trust them.

Growth Strategies: McDonalds

McDonalds use a wide range of growth

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