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Brazil Business Culture

Decent Essays

Establishing a new business in Brazil would take some time. Brazilian welcomes foreigner and believes a good relationship should be establish first before any task and their laws are constantly changing. The manager that would take on this task would need to learn all about the Brazilian culture, starting with more than half of the Brazilian people think of themselves as white mainly descendants of Portuguese, German, Italian, Spanish, and Polish , Japanese, and Lebanese. Less than 10% think of themselves as black and less than 40% of the population is mixed, black and white. Degree. The manager would utilize the geocentric mindset to find the best managers and personnel regardless of race, gender, age, and sexual orientation and promote …show more content…

The business is to be structure by use of cross-cultural teams that can provide a source of experience and innovative thinking to enhance the competitive position of the organization. The manager is to avoid at all cost cross-cultural misunderstandings and understand that Brazilians prefer collectivism to individualism. The manager is to implement the right price for the right product the culture needs in order for the business to have a chance at success. A work description with work shifts, mutual respect, benefit packets, respect for all religion, and a dress code. Formal apparel is acceptable for business Overall, the appearance would not be a huge deal as the Brazilian people are extremely concerned about their appearances and they practice their religion but it does not affect the workplace. Business meeting are to take place once a week to discuss progress of the business and handshakes are appropriate for both men and women however, once the women get to know you and/or a friendship is develop and kiss on the cheek is not unusual. Time is important but allow at least 20 mins for the latecomers as Brazilians idea of time is flexible than it is in the United States. If any questions and problems the manager does not understand, then the headquarter office in the United States should be contacted for

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