Kyle Broderick November 21, 2014 MKTG 390 Boston Fights Drugs Case Study A 1) The team’s model separates the public into four groups. These groups consist of nonusers, experimental users, regular users, and drug dependent individuals. These groups are based on drug awareness and abuse. The nonusers have little exposure to drugs. Experimental users were people who had an opportunity to try illicit drugs and they were familiar with their names, but they didn’t actively seek the drugs out, nor use them routinely. Regular users were ones that actively sought out and used drugs at predicted intervals. Drug dependent individuals had their lives revolved around the pursuit and consumption of one or several drug products. The team believed …show more content…
The team tried to make the situations realistic and relatable. They based their advertisements off of their findings from their focus groups. For example they stayed away from using celebrities in most of their ads because they were perceived to be less credible than ordinary boys of girls. 2) The dependent measures in this study were the reactions of the respondents after being shown the advertisements. The researchers specifically wanted to know how realistic the ad was perceived to be, how much the respondents liked the ad, how likely respondents thought that it would help people avoid drugs, how likely they thought it would help people get off drugs, and if it made an impression. These five variables made up the criteria for the dependent measures in their study. 3) The team decided to pretest their advertising concepts on new groups of students from community schools. The prevention concept was shown to five groups of 10 to 18 year old kids. In total these groups added up to 25 kids. The curtailment concept was shown to three groups of 10 to 18 year old kids. In total these groups added up to 23 kids. The researchers used the same neighborhoods as they did with the focus groups to choose their test subjects, but they did not choose the same kids as before. 4) The researchers used two existing antidrug commercials to compare with their four commercials. They tested the prevention strategy separate from the
The community issue I choose to write about is the horrible drug problem in Johnstown, Pa. Throughout the years the problem is continuing to grow with lives continuing to be lost due to drugs. The community is standing together to fight against the problem and take care of it.
DTC prescription drug ads raise people’s awareness of possible health issues and encourage them to seek medical advice they might not get otherwise. Knowledge is power, and DTC ads help people become educated about drugs, medical conditions, and
Critics argue that the cost of putting low-ranking street corner drug dealers is disproportionate. A two-hundred dollar drug deal can turn into a big price tag for the tax payers. A report generated by the (North Carolina Department of Public Safety indicated that the cost of prison incarceration for a medium custody inmate is over thirty-thousand dollars per year. Further, the cost of substance abuse treatment conducted at a drug facility can be as high as twenty-two thousand dollars per year.
With a fake girl they lured men in and busted them, they found that clients didn’t have a specific description, but that it could be absolutely anyone. One thing that I found surprising and didn’t know about was how families in poverty used this as an escape. How they put their own children out there and how it was hard to bust them. The reason is because of no evidence and how the girls wouldn’t testify because it’s their own family member. These girls were being forced by their parents and had no choice. Unlike in the video “Girls Going Wild,” we see how their ad relates to girls being lied to about careers and being moved away from home. They advertise that women shouldn’t be bought or sold, the emotions of the crowd change once they find out the real story. The other video that talks about ads is “We are the Lions,” how women are sexually exploited and how this changes our perspectives on them. With the story that he tells, he makes it clear that it isn't a women's issue, but instead a mens. One thing I hear a lot in most of the videos is how we are always asking women the questions, but we never ask the
The first group will be tested for the effectiveness of a positive advertisement within an academic setting. The advertisement, shown in Appendix A, will be placed around the university setting where the participants will be asked to meet the researchers. The researchers will ask the students to walk around and read the many different positive advertisements while consuming one to two provided alcoholic beverages. The advertisements placed within this setting are priming the students about drinking and driving. After an hour within this
In the past forty years, the United States has spent over $2.5 trillion dollars funding enforcement and prevention in the fight against drug use in America (Suddath). Despite the efforts made towards cracking down on drug smugglers, growers, and suppliers, statistics show that addiction rates have remained unchanged and the number of people using illegal drugs is increasing daily (Sledge). Regardless of attempts to stem the supply of drugs, the measure and quality of drugs goes up while the price goes down (Koebler). Now with the world’s highest incarceration rates and greatest illegal drug consumption (Sledge), the United States proves that the “war on drugs” is a war that is not being won.
The United States government has been wasting millions of dollars each year on a worthless war that cannot be won. This war is explained in detail by author Art Caden in their essay “Let’s Be Blunt” about the United State war on drugs. The war on drugs began in 1971 under the order of President Richard Nixon, and it was one of the worst decisions he ever made. It has been nothing but a waste of government funding, time, and manpower that can only be described as a dismal failure and should be repealed or at the very least medical marijuana should be made legal.
increased both the number and longevity of laws, that required longer sentences and mandatory minimum sentences.
The prison system in the United States is broken. There are many reasons why it is broken, but the main source of the problem is from the privatization of prisons. The United States has a capitalistic economy, which means our society driven by acquiring capital. Every person’s goal is to make money and live the “American Dream”, including big corporations. Since privatizing markets like healthcare, television, and banking worked for their favor, companies realized that prisons could produce large sums of capital. The war on drugs solidified that belief. Since the start of Ronald Reagan 's “War on Drugs” in the 1970’s, prisons have been privatized and exploited for monetary gain. The public thinks that this so called “War on Drugs” is
The drug war in America has shaped our society into what we know it as today, the war has so far been a failure where hundreds of millions of dollars, workforce, and policies have only served to maintain the same rates of usage as those in the 1970’s. When the drugs hit America, they hit hard. Overwhelmed by drugs showing up in almost every town, America decided to declare war.
When, in 1971, Richard Nixon infamously declared a “war on drugs” it would have been nearly impossible for him to predict the collective sense of disapprobation which would come to accompany the now ubiquitous term. It would have been difficult for him to predict that the drug war would become a hot topic, a highly contentious and polarizing point of debate and, it would have difficult for him to predict that the United States would eventually become the prison capital of the world, incarcerating, proportionally, more people than anywhere in the world. Today, beyond being a popular political talking point, mass incarceration has become a veritable crisis. The United States now has over 2 million citizens languishing in prisons -- far and away in the most in the globe, and a nearly 68% recidivism rate. Most Americans are quick to blame the dire state of mass incarceration in the United States today on the punitive drug war policies instituted by the likes of Ronald Reagan, and Richard Nixon; however the reality is much more equivocal. Further analysis of mass incarceration - its causes and factors - in reality reveals a much less black and white situation: While these severe drug war policies played almost undoubtedly an integral role in creating the American system of mass incarceration, they are only a segment, emblematic of a larger systemic crisis of draconian, “tough-on-crime” penalties, which over the last forty years placed more Americans in prison than any other
Ever since the 1970’s the “War on Drugs” has been an uphill battle. Even back then President Nixon knew that harmful effects some specific drugs can have on not only individuals but the society as a whole. In 1971, President publicly announced that drug-related crimes and drug abuse were “public enemy number one.” Though one could argue that the claims of President Nixon are both outdated and potentially overgeneralized, studies throughout the next forty years have only strength Nixon’s worries. Research has proven that “the vast majority of offenders in the criminal justice system are drug users. In the drug use forecasting (DUF) studies conducted in 20 major cities in 1988, the percentage of male arrestees testing positive for any drug ranged
Further they segmented population into two age-groups to actually track which stage of drug abuse they were in: 1) The 10-13 year group: Represented school children who were Nonusers or Experimental users 2) The 14-18 year group: Represented school children who were Regular users. They also considered a Young adult group which represented those who could shed some light on Drug dependent user and offer some contrast but were outside scope. However the sampling which they have done might not be representative because lesser number of the drug users comes to community schools, still if they would have interviewed in school or used market research firm they would have obtained bias.
The current policy in use by the United States concerning illegal drugs is both outdated and unfair. This so-called war on drugs is a deeply rooted campaign of prohibition and unfair sentencing that is very controversial and has been debated for many years. The war on drugs is designed so that it will never end. This current drug was has very little impact on the overall supply of prohibited drugs and its impact on demand seems non-existent. United States’ taxpayers are spending billions of dollars on this failure of policy. They are spending billions to incarcerate drug users instead offering drug treatment which could help lower demand. Legalizing illicit would lower abuse and deaths from use and could have a positive economic impact on the United States. Certain industries are making massive sums of money by capitalizing on the drug war.
In 2009 1,663,582 people were arrested for non-violent drug charges. These people’s lives are now forever changed because of a mistake they made. This mistake is continually made every single day and Americans are being punished in extreme ways for a non violent crime. The United States needs to decimalize all drugs because the drug war is costly, causes high incarceration rates, and isn’t effective as European drug solutions.