Blaxploitation Films In The 1970's

In order to fully ascertain the gravity of negative archetypes, it is important to explore a common one. Donald Bogle is a film historian and lecturer at the Tisch School of the Arts at New York University. Bogle has authored a book entitled Coons, Mulattoes, Mammies, and Bucks: An Interpretive History of Blacks, in which he outlines a few of cinemas most infamous black architypes. The one most salient this this essay is that of brutal black buck. Bogle divides the brutal black buck into two subcategories: “black bucks” and “black brutes.”

The inclusion of Black women and their vital roles within Black press also improved the film’s

Firstly, a brief background of Early Black cinema is important to note. In 1915 The Plantation Genre (form of genre) came about with the release of Birth of a Nation an overtly anti-black film, which included three main mythic stereotypes. These included the “unlawful slave” who represented black slaves as unpredictable, cunning and violent; this representation was used as reasoning for whites sustaining control. The “subordinate slave” stereotype, which represented blacks as dependable, loving and accepting of their position; this allowed white audiences to displace any guilt about slavery. Additionally, there’s also what is known as the “clown entertainer” which included characteristics of innate humor and the

Some of the ways that the stereotypes about African Americans, lesbians, women are reinforced in the film are very similar to todays society because in the film of “Foxy Brown”, as shown that African Americans are not the most wealthiest, and can be apart of a gang of some sort. For instants, even the films that are made in todays society, still show African Americans being in a gang, and being apart of the gang violence that is happening. For example, Foxy’s brother was doing some business with a gang but got into a little trouble, causing Foxy’s boyfriend to be killed by gang members because he was at the wrong place at the wrong time. Also, they made it seem like lesbians and women are very sexual and are comfortable with their bodies, and

If a movie of this sort had such an emotional impact on me, it is no wonder people embraced these ideas back then. The use of new and popular media methods in those days was more than adequate in transferring the black inferiority ideas to the general public. Beginning at the early 19th century with the happy, dancing, toothless, drunken Negro with big, bold and white lips to the image of the mid 21st century African-American, the media has always used these images to convey inferiority. These images implied inherent traits in the black community. This whole community was represented in the new media as one who can not be collateralized and integrated in to society without being happily enslaved. Most of these images had great commercial values that made it all the more impossible for the rest of the nation not to embrace the African American stereotypes.

Between 1970 and 1980 there was a cultural film explosion, there were over 200 films released by major and independent studios that hyped major black characters and themes. Prior to the Blaxploitation era black actors had been relinquished to playing small parts that usually presented stereotyped images of the black race with roles such as waitresses or shoeshine boys. This however all changed when in 1971 when the first successful black film "Sweetback's Baadasss Song" showed a black man coming out on top over the white establishment. The term blaxploitation both helped and destroyed the genre. While many blaxploitation films were box office successes, they also fueled the public's perception of blacks as cold-hearted heroes, gangsters,

According to Tukachinsky, Mastro, and Yarchi, prior to 1930, the role of Blacks on screen were seen involving mostly in criminality and idleness (540). That role still persists until the present, with Blacks usually have to withstand to “longstanding and unfavorable media stereotypes including sexually provocative females and aggressive male thugs” (Tukachinsky 540). 1970’s movies such as The Mack, Black Caesar and Coffy have reinforced this stereotypic image of the black community. The

In the early 20’s, things like the Civil War were still being discussed. Society wanted African American to stay in their place, so they were given roles such as criminals, servants, and other negative roles. Society wanted to keep the social order. Most roles that were played by African Americans were played in an all black casted film. In movies like this, Blacks were given more positive and diverse roles.

Often in many films that undermine African Americans, they are depicted as thief's, murders, or unintelligent. These images are used to show that African Americans are unlike their white counterparts. According to Friedman, "This formulation undermines the racially and sexually based violence toward African Americans, wiping out the memory of rape, castration, and lynching of slaves that occurred in the past" (Friedman). The development of African American films, or films that truly put African Americans in any type of positive light did not really start to occur until the 1970's or 1980's. Before then films were often negative in spirit. Paula Massood describes the Hollywood depictions of African Americans in the previous era as, "failing to recognize the sociopolitical changes in the American landscape. African American characters most often appeared within a southern setting, largely ignoring the black city space and culture that figured in the lives and the imaginations of a vast majority of African Americans" (Massood). However, in the following years the development and progression of African American films was able to be seen.

Controversial Issues in the films “Belly” and “Juice” In the media black people aren’t portrayed in the same limelight as white people. The whole reason why blaxploitation films were so popular is because it gave African Americans the outlet to express themselves in positions you wouldn’t see them in. In the last 30 something years, media considers the destiny of young black men attracted to drugs, brutality, fast cash, and sex. Some of these films show messages of Marcus Garvey to Malcolm X to lecture the ideals of being righteousness, abiding with the law, loyalty and decency in society.

All of this proves that Hollywood is not doing a good job in making up for the blatantly racist films of the twentieth century. Hollywood needs to do more to reverse the stereotypes of early film because such stereotypes are still seen today along with their respective repercussions.

Even though these types of movies gave great opportunities to black actors and actresses, I believe that these films do more harm than good. Young audiences, no matter the race, are very impressionable. The black children who grew up watching Blaxploitation movies were being exposed to very explicit, stereotypical content that is to influence how they feel about

These stereotypes depicted “drug dealers, prostitutes, single mothers, and complacent drag queens” (Harris, 51). In the 1980s, African American filmmakers began to make a name for themselves. These films are “social commentaries, indictments of racism and depictions of ‘everyday’ American lives” (Harris, 51). Compared to the traditional representations of blacks and blackness, New Black cinema takes on this cultural intervention and the recoding of blackness. Harris describes this as “revising the visual codes surrounding black skin on the screen and in the public

The movies came out at a time when the country was at unrest in regards to new age racism. Racism today is well documented through the use of social media s compared to the past. In addition, the time period in which the movies were set people were afraid to express their opinions on racism due to fear of retaliation from the whites but this is not the case today. People are expressing their opinion in regards to racism be it through social media or peaceful protest such as the popular kneeling by Colin Kaepernick a football quarterback. The

From the very beginning of the early stages in American cinema, African Americans had a presence on the silver screen. The twentieth century created a new era of cinema that consisted of films produced for and targeted to an all-Black audience. “Race films” which existed in the United States for over thirty years (1913-1948), were films produced by African Americans that focused on Black themes and highlighted the talents of African American directors, producers, scriptwriters, and actors.