Summary Of Archetypes By Donald Bogle

After the Vietnam War and the Civil-Rights Movement, society was ready to engage in a cultural change. In Hollywood, filmmakers began creating “Blaxploitation” films like Foxy Brown and Shaft giving black but urban heroes the ability to be the main attraction. In turn, Blaxploitation was able to set the stage for Blazing Saddles. Blaxploitation emerged from mixing black entertainment and exploitation films together. An exploitation film is usually labeled as low budget and aims to gain financial success by eagerly trying to expend a current trend interest. Blaxploitation films usually casted African American actors and often featured the stereotypical African-American urbanite. In Blazing Saddles, the African-American urbanite is in the form of Cleavon Little’s character, Bart.

While the 1970’s and 80’s marked a decline in movies featuring black actors and a lack of black directors, the mid 1980’s through the 1990’s invited a new generation of filmmakers and rappers, engaging with the “New Jack” image, transforming the Ghettos of yesteryears into the hood of today. A major director that emerged during this time was Spike Lee. According to Paula Massood’s book titled, Black City Cinema, African American Urban Experiences in Film, “…Lee not only transformed African American city spaces and black filmmaking practices, he also changed American filmmaking as a whole.” Lee is perhaps one of the most influential film makers of the time, likely of all time. He thrusted black Brooklyn into light, shifting away from the popularity of Harlem. By putting complex characters into an urban space that is not only defined by poverty, drugs, and crime, it suggests the community is more than the black city it once was, it is instead a complex cityscape. Despite them being addressed to an African American audience, Lee’s film attract a mixed audience. Spike lee’s Do the Right Thing painted a different image of the African American community, “The construction of the African American city as community differs from more mainstream examples of the represents black city spaces from the rime period, such as Colors…, which presented its African American and Mexican American communities through the eyes of white LAPD officers.”

Firstly, a brief background of Early Black cinema is important to note. In 1915 The Plantation Genre (form of genre) came about with the release of Birth of a Nation an overtly anti-black film, which included three main mythic stereotypes. These included the “unlawful slave” who represented black slaves as unpredictable, cunning and violent; this representation was used as reasoning for whites sustaining control. The “subordinate slave” stereotype, which represented blacks as dependable, loving and accepting of their position; this allowed white audiences to displace any guilt about slavery. Additionally, there’s also what is known as the “clown entertainer” which included characteristics of innate humor and the

The Southern Sambo, Mammy, and Jim Crow are three major stereotypical characters of African Americans in past and present popular culture that served their own purposes, held their own characteristics, and completed their respective actions. As a whole, each character completed the task of negatively portraying Blacks in popular culture. Although these characters were made centuries ago, many of them have either transformed or adapted to times in order to remain relevant even in the twenty-first century. These characters served as the foundation of a weapon used for the subconscious oppression of African Americans in a free society.

If a movie of this sort had such an emotional impact on me, it is no wonder people embraced these ideas back then. The use of new and popular media methods in those days was more than adequate in transferring the black inferiority ideas to the general public. Beginning at the early 19th century with the happy, dancing, toothless, drunken Negro with big, bold and white lips to the image of the mid 21st century African-American, the media has always used these images to convey inferiority. These images implied inherent traits in the black community. This whole community was represented in the new media as one who can not be collateralized and integrated in to society without being happily enslaved. Most of these images had great commercial values that made it all the more impossible for the rest of the nation not to embrace the African American stereotypes.

The history of African Americans in early Hollywood films originated with blacks representing preconceived stereotypes. D.W. Griffith’s 1915 film, Birth of a Nation, stirred many controversial issues within the black community. The fact that Griffith used white actors in blackface to portray black people showed how little he knew about African Americans. Bosley Crowther’s article “The Birth of Birth of a Nation” emphasizes that the film was a “highly pro-South drama of the American Civil War and the Period of Reconstruction, and it glorified the role of the Ku Klux Klan” (76). While viewing this film, one would assert that the Ku Klux Klan members are heroic forces that rescue white women from sexually abusive black men. Griffith

But the most shocking aspect of this whole situation came in the form of the African American performer Bert Williams who was degraded to play roles while in blackface that made a mockery of black people and essential of himself which probably was hard for him to act out. Fortunately the practice of performing blackface ended in the 1960s during the Civil Rights Act. But there are other stereotypes that have prevailed during the 20th century and I have two which are- the angry black women and black men always being thugs. For the first stereotype a particular movie comes into mind that portrays the angry black women perfectly and that is Madea’s Big Happy Family where there was a scene of a black women character that was yelling at her baby’s father about child support and was rolling her neck, chewing gum and speaking loudly. Looking back on the scene I realize now how stereotypical that scene was and that it further perpetuated a particular idea about how African American women behave or

Between 1970 and 1980 there was a cultural film explosion, there were over 200 films released by major and independent studios that hyped major black characters and themes. Prior to the Blaxploitation era black actors had been relinquished to playing small parts that usually presented stereotyped images of the black race with roles such as waitresses or shoeshine boys. This however all changed when in 1971 when the first successful black film "Sweetback's Baadasss Song" showed a black man coming out on top over the white establishment. The term blaxploitation both helped and destroyed the genre. While many blaxploitation films were box office successes, they also fueled the public's perception of blacks as cold-hearted heroes, gangsters,

According to Tukachinsky, Mastro, and Yarchi, prior to 1930, the role of Blacks on screen were seen involving mostly in criminality and idleness (540). That role still persists until the present, with Blacks usually have to withstand to “longstanding and unfavorable media stereotypes including sexually provocative females and aggressive male thugs” (Tukachinsky 540). 1970’s movies such as The Mack, Black Caesar and Coffy have reinforced this stereotypic image of the black community. The

[1] Before I start this essay, I feel the need to remind the reader that I find slavery in all its forms to be an oppressive and terrible institution, and I firmly believe that for centuries (including this one) bigotry is one of the most terrible stains on our civilization. The views I intend to express in the following essay are in no way meant to condone the practices of slavery or racism; they are meant only to evaluate and interpret the construction of slavery in film.

Often in many films that undermine African Americans, they are depicted as thief's, murders, or unintelligent. These images are used to show that African Americans are unlike their white counterparts. According to Friedman, "This formulation undermines the racially and sexually based violence toward African Americans, wiping out the memory of rape, castration, and lynching of slaves that occurred in the past" (Friedman). The development of African American films, or films that truly put African Americans in any type of positive light did not really start to occur until the 1970's or 1980's. Before then films were often negative in spirit. Paula Massood describes the Hollywood depictions of African Americans in the previous era as, "failing to recognize the sociopolitical changes in the American landscape. African American characters most often appeared within a southern setting, largely ignoring the black city space and culture that figured in the lives and the imaginations of a vast majority of African Americans" (Massood). However, in the following years the development and progression of African American films was able to be seen.

Over the course of approximately one-hundred years there has been a discernible metamorphosis within the realm of African-American cinema. African-Americans have overcome the heavy weight of oppression in forms such as of politics, citizenship and most importantly equal human rights. One of the most evident forms that were withheld from African-Americans came in the structure of the performing arts; specifically film. The common population did not allow blacks to drink from the same water fountain let alone share the same television waves or stage. But over time the strength of the expectant black actors and actresses overwhelmed the majority force to stop blacks from appearing on film. For the longest time the performing arts were

The 1987 film documentary Ethnic Notions directed by Marlon Riggs, identifies the evolution of African American cultural depictions through ethnic stereotypes and caricatures in American culture. I feel Ethnic Notions exposes the roots of false generalization from the beginning and presents a series of classifications for racial depictions that still are noticeable in today's society. These racial depictions identified with in this film begin in the mid 1800's and continue thought to the 1960's. I now after viewing Ethnic notions agree that there are generalizations and depictions that are exaggerated in American popular culture and entertainment.

All of this proves that Hollywood is not doing a good job in making up for the blatantly racist films of the twentieth century. Hollywood needs to do more to reverse the stereotypes of early film because such stereotypes are still seen today along with their respective repercussions.

Different archetypes have been used to represent black people through television, live performances, and film. These stereotypes consisted of “Coon”, “Mulatto”, “Mammy”, and “Tom” (site—Johnson). Prior to films and television, African American’s were depicted by white actors wearing “blackface” in which white people entertained audiences through plots that portrayed African Americans in stereotypical ways that had prevailed since the time of slavery. “Coon” for instance, was created as a from of comedy and amusement for white individuals, as this image allowed for comic relief through idiocy. “Coons” had, in essence, a low level of intelligence with minimal common sense. Their dull-wittedness advocated the view that African American people were unintelligent beings who were incompetent and unable to formulate intelligible thoughts. This further reinforced the idea that African American people were in need of instruction and guidance from white individuals—just as they did during slavery—in order for African Americans to sustain and remain alive, or else they would be damaged by their own incapabilities. Similar to the “Coon”, Mammy was also a common character who was portrayed as an obese and grumpy woman who also provided comic relief to white folks. Mammy’s creation was