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Big Data Analysis

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The article Making Advanced Analytics Work for You (Barton & Court, 2012) explores big data, a high visibility topic with lots of hype. Big data, and the accompanying analytical component is garnering huge investment from venture-capital firms and leading tech companies such as Apple, Google, Microsoft, HP. Industry analysts predict that the new era of data and analytics use could lead the next big wave in performance gains. This is a prediction supported by research based evidence, according to MIT’s Andrew McAffee and Erik Brynjolfsson, that shows firms utilizing data and deploying analytic based strategies produce 5-6% higher productivity and profitability than those of their peers. However, not all companies are created equally, and …show more content…

2. Capability to build advanced analytics models. To help sifting through and combining the right data in the right ways, businesses must develop analytical capabilities that far surpass today’s standards. The sheer volume of data impressive, that same volume can lead to confusion, or plain bad direction for decision makers. A great rule to live by in analytics is that “numbers tell THE story, ANY story can be told by the numbers.” What this means is that managers must be certain that they are using the right data set, and designing their analysis to provide an output that solves the business problem they are trying to solve, rather than just providing the answer they are hoping to provide. This is done through the deployment of analysis tools, those that are becoming more and more prevalent, and easier to use, along with building or hiring the capability into the organization. The skills needed for this work include, but are not limited to, a deep understanding of the business, and ability to communicate complex concepts in a way that is easily understood, and a mastery of statistical and analytical methods. While the first two capabilities ensure that the right data is used, and it is analyzed to yield a sound outcome, the final capabilities is often the most important, and biggest stumbling block for organizations. 3. Management must possess

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