preview

Benchmarking In The Case Of Xerox Corporation

Better Essays

1. Benchmarking
Benchmarking is simply the process of comparing a company’s performance, productivity, cost and quality of a specific process and product against another thriving company in the same industry. It involves the process of learning the best practices from other companies in the same industry. It very useful since through the knowledge it acquires from others it is able to evaluate itself against the competition and thus improve on its weakness and threats.
In the case of Xerox, Robert Camp, a logistics engineer instituted benchmarking after it lost its market share by 35% to Kodak a Japanese firm who were at the time selling high-end machines at a cost that it took to make a Xerox photocopier machine. Before they lost their …show more content…

This involves honoring their communities to expand perspectives that are beneficial to all. Here are a few of the approaches taken to enhance commitment to their various stake holders.
• Customer Focus:
Xerox engages with their customers through the use of various tools like, annual customer measurement survey, client delivery satisfaction interview, Xerox customer community and forum, Sentinel Customer Satisfaction Assurance System etc., in which such tools facilitate the ability for customers to read and provide ratings for Xerox products on their website, encourage customers to play a role in exploratory research that serves as a source for new products, services and applications. Just to name a few examples.
• Staff Focus:
In this focus, Xerox uses the following tools to address their commitments to their employees. Tools such as, Voice of employee Survey, Ethics Hotline, Open- door policy, Sentinel employee feedback on the intranet, Global webcast etc. These tools have allowed the CEO to host 47 employee roundtables, 15 town hall meetings and 4 global webcasts and also have a 24,400 employee network on private micro blogging site called Yammer for them to interact among

Get Access